Kelly Beaton is a Digital Content Strategist for The Food Institute, specializing in providing up-to-date news and trends in the food industry. With a focus on retail, labor challenges, and emerging technologies, Kelly's articles offer valuable insights for professionals in the food and beverage sector.
Preston is the artificial intelligence that powers the Intelligent Relations PR platform. Meet Preston
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Kelly's coverage heavily relies on data, and her focus is primarily on the food industry, retail trends, and restaurant challenges. She seems to be interested in insights backed by statistics or research findings related to the impact of various factors such as economic uncertainty, inflation, and changing consumer behavior.
Given Kelly’s reliance on data-driven content, offering her access to exclusive reports or studies that shed light on emerging trends in the food & beverage sector could be a strong pitch. Additionally, experts who can provide analysis based on reliable data are likely to capture her attention.
As she covers broad topics within the food industry with no specified geographic focus, pitches should offer comprehensive insights applicable across different regions rather than being region-specific.
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In this week’s food industry news in 2 minutes, we examine the latest food trends among Gen Z consumers.
By: Kelly Beaton
Back in 2016, Ahmed Beshry and multiple coworkers set out to make the checkout process at grocers simpler. So, they dove headfirst into research, speaking with more than 150 grocers across New York.
By: Kelly Beaton
Aloha CEO Brad Charron is bullish on plant-based, and it’s easy to see why. His better-for-you protein bar brand grew by 500% from 2020-23.
In this week’s food industry news in 2 minutes, we examine the string of notable CEO departures of late.
By: Kelly Beaton
A new industry study suggests food and beverage suppliers simply can’t afford to ignore supply chain modernization.
In this week’s food industry news in 2 minutes, we provide the latest update on the proposed Kroger and Albertsons merger.
By: Kelly Beaton
A 84.51° report highlights key shifts shaping future grocery shopping, including an aging, more diverse population and more single-person and multigenerational households.
Today, in a small town in southeast New Mexico, plant-based brand Rebellyous Foods will celebrate what its CEO calls “a pivotal moment in the future of food.”
C-stores, in many respects, are surging. Convenience store chains largely enjoyed a stellar third quarter in 2024.
In this week’s food industry news in 2 minutes, we update the U.S. dockworker strike, the rash of recent layoffs, and more.
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