Kendra Barnett is a Senior Reporter at The Drum. She covers a diverse range of topics including tech, media, privacy, and marketing, with a keen focus on artificial intelligence and its implications in business and advertising. Kendra's work has been featured in Global Advertising News and The Drum.
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Kendra's coverage spans a wide range of topics within content & publishing, privacy & cybersecurity, and sports. She heavily relies on press releases and data citations for her articles. For those looking to pitch ideas to Kendra, it would be beneficial to provide newsworthy information or data that aligns with her themes and topics.
She covers various industries such as beauty, advertising, entertainment, retail/e-commerce trends along with specific brands like Beyond Meat and AB InBev. Privacy-focused news related to companies like Apple & Google or Meta (formerly Facebook) might also interest her.
Considering the variety in Kendra's coverage attributes and the broad spectrum of covered topics/themes, she seems open to receiving pitches from different sources including businesses/organizations making announcements or releasing relevant data points.
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The president-elect reportedly met with the company’s CEO Shou Zi Chew on Monday, just hours after the company made a formal plea to the Supreme Court to block an impending ban.
By: Kendra Barnett
Instagram head Adam Mosseri on Thursday teased new genAI video features. Could it represent the beginning of more advanced platform-integrated AI capabilities for creators and brands?
By: Kendra Barnett
A new reversal of Biden-era net neutrality rules could cause a ripple effect throughout adland, experts say.
By: Kendra Barnett
In a sweeping conversation at CES 2025, the tech exec opined marketing AI products, using data effectively, tech regulation and more.
By: Kendra Barnett
At CES 2025, the tech exec delves into a pressing challenge for many in adland: harnessing the revolutionary potential of AI while navigating complex ethical terrain.
By: Kendra Barnett
Shortlisted for the WFA’s Global Marketer of the Year award, the industry legend outlines his vision for growing beer’s ‘megabrands,’ capitalizing on consumer trends and achieving business growth with the help of creativity.
By: Kendra Barnett
Zuckerberg admits that more inflammatory content is coming to Facebook and Instagram. But for brands, ditching Meta won’t be a bet worth taking, experts say.
By: Kendra Barnett
With millions of users, creators and brands holding their breath, an impending Supreme Court decision will determine TikTok’s future in the US – and potentially reshape the entire digital media landscape.
By: Kendra Barnett
The US supreme court ruled on Friday to uphold a nationwide ban of the video-sharing platform, which is set to take effect from Sunday. Now, brands and creators are scrambling to adapt their campaign strategies. Agency leaders weigh in.
With TikTok’s fate up in the air, Meta has launched an aggressive campaign to attract TikTok creators with substantial cash bonuses and new tools designed to enhance content creation and distribution. Whether the effort will pan out remains unclear.
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