Lara O'Reilly is a Senior Correspondent for Business Insider, specializing in the tech industry and digital advertising. With a focus on companies that sell ads and digital advertising trends, Lara provides insightful coverage on the latest developments in the advertising and media landscape. Her work has also been featured in Insider.
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United States (National)
Lara O'Reilly focuses on national coverage, particularly in the United States, and her articles primarily revolve around adtech, advertising, marketing, media, and AI. Her interest in press releases and government announcements suggests she values official statements from relevant organizations or authorities.
To effectively reach Lara with pitches, consider offering unique data-driven insights into the topics she covers or access to exclusive information that aligns with her focus on content & publishing as well as sales & marketing. Moreover, providing commentary from industry leaders or experts within these fields is likely to resonate with her coverage preferences.
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By: Lara O'Reilly
Autodesk's software will help adapt venues and design temporary buildings for the Los Angeles 2028 Olymoic Games.
By: Lara O'Reilly
Uber Ads said it sees further growth potential in areas such as programmatic, measurement, and playable ads.
By: Lara O'Reilly
Experts say costly litigation will put pressure on ad industry resources and could have a chilling effect on future responsible media initiatives.
By: Lara O'Reilly
Ad trade group the World Federation of Advertisers said the decision was "not made lightly" but that GARM is a not-for-profit with limited resources.
By: Will Wei, Julia Hood, Lara O'Reilly
"If you play the game, you are four times as likely to become a fan," according to NFL CMO Tim Ellis.
By: Lara O Reilly
Elon Musk's X lawsuit led to the closure of the Global Alliance for Responsible Initiative. Conservatives see this as a win for free speech against liberal media watchdog groups.
By: Lara O Reilly
Headway's CEO shifted to an AI-focused strategy after a Silicon Valley trip in April 2023. AI tools boosted Headway's marketing, achieving 3.3 billion ad impressions in early 2024.
By: Lara O Reilly
Excerpts from the 49-slide pitch deck below outline how DoubleClick was positioning itself as a key asset to help a potential Big Tech acquirer become an advertising giant.
By: Lara O Reilly
Luis Di Como, Unilever's global media head, will leave the company after 33 years. Di Como's exit coincides with Unilever's major restructuring and cost-cutting measures.
By: Lara O Reilly
In an industry known for its volatility, advertising veterans say theirs is greater than they've seen in years.
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