Lara O'Reilly

Abby looks to make campaign setup easier for busy, resource-sapped business owners who aren't up on the latest marketing techniques and jargon.

A group of French trade associations said the tool, released in iOS 18, could hit publisher ad revenue and break cookie consent tech.

Lance Maerov oversaw WPP's investment and acquisition strategy for over 20 years. This year, he branched out on his own, launching a consulting firm.

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X has been successful for Democratic fundraisers and remains a go-to site for breaking news, ad experts say.

A take-private deal by a private equity firm like KKR could help IAS grow further without the quarterly Wall Street scrutiny. IAS was previously private equity-owned after Vista Equity Partners acquired it in 2018. Vista retains a more than 40% stake in IAS, which went public in 2021.

X has added Twitch as a defendant in a suit accusing advertisers of colluding to withhold ad spend.

X is partnering with adtech company PubMatic as it looks to boost its ad revenue. PubMatic helps publishers sell ads and could expand X's ad reach beyond social media budgets.

The DOJ asked the judge in its antitrust case against Google to force the company to sell Chrome.