Leticia Miranda

The denim market is way too competitive for the brand to bank on all the hype from the song “Levii's Jeans” off the superstar's latest album.

Flying machines that deliver things sound cool, but they've turned out to be more trouble than they're worth.

Her new album Cowboy Carter, which has a song dedicated to Levi's jeans, has expanded country music as a genre, while Levi's is rethinking how denim fits into people's wardrobes. Two big American icons are trying to redo their brand profiles.

The groups — some with hundreds of thousands of members — have become a place for marginalised women to commune about their love of luxury. Here’s what brands need to know.

The manufacturing country has installed new leadership, inspiring optimism among workers’ rights advocates despite the uncertainty facing suppliers.

As the cost of living continues to rise, young consumers are still buying their favourite sportswear brands. Fashion should take note.

The Harris-Walz campaign’s merch repertoire is a big nod to internet culture. Experts weigh in on campaign fashion’s new direction — and how brands can engage.

By implementing mandatory sustainability requirements, Copenhagen Fashion Week hopes to prove its role as a changemaker. Other fashion councils are yet to be convinced.

The 173-year-old Swiss luxury brand, which has been ushering in a new creative direction under Simone Bellotti, has been acquired by US-based investment firm Regent.

The owner of Coach and Kate Spade grew sales in Europe and Asia, while America lagged.