Malique Morris

The Row’s success – including a recent investment from the families behind Chanel and L’Oréal at a unicorn valuation – is the most prestigious example of a rising generation of women-led independent brands that sell minimalist, approachably chic clothes. Some of them have billion-dollar aspirations of their own.

The 16-year-old womenswear label is partnering with the investment firm to ramp up its direct-to-consumer business.

The German e-tailer’s deal to acquire the London-based luxury site, and become a global luxury e-commerce giant, is only as viable as its ability to make the whole enterprise profitable. BoF unpacks what it could take to get there.

Senior correspondent Sheena Butler-Young and executive editor Brian Baskin are joined by e-commerce correspondent Malique Morris to explore how brands are offering affordable alternatives to luxury goods, and reshaping consumer expectations in the process.

Presidential nominees Kamala Harris and Donald Trump are expected to flood social media with ads targeting undecided voters, prompting brands to double down on alternative marketing channels in the lead up to holiday season.

The eyewear maker reported steady sales growth in the third quarter of the year as it continues its brick-and-mortar expansion.

Software platforms that help fashion brands turn slightly damaged returned goods into new sales are taking off as more companies look to transform online returns from a persistent dilemma into a source for profitable growth.

The cult apparel and accessories label’s 10,000-square-foot outpost in New York will include a year-round selection of its popular “Bushwick Birkins” and a television studio.

Gap’s earnings this week will present a clearer picture of how well Richard Dickson’s attempts to bring Gap back in the fashion conversation is sticking with consumers.

The German e-tailer’s consistent financial performance puts it in a solid position as it awaits regulatory approval of its merger with Yoox-Net-a-Porter.