818 Tequila, founded by reality TV star Kendall Jenner, reduced its prices last year in a bid to acquire more customers and grow sales.
Maria Monteros is a reporter at Modern Retail. She covers a range of topics including business leaders, startups, and the intersection of fashion and retail, often highlighting trends on platforms like TikTok and major retailers such as Walmart. Maria's work has been featured in Glossy, Harro Community, and Modern Retail.