Maria Monteros

818 Tequila, founded by reality TV star Kendall Jenner, reduced its prices last year in a bid to acquire more customers and grow sales.

For the first time in its 13-year history, candy brand Unreal has entered a new category: snacks.

Like many emerging foreign brands, Australian luggage brand July expanded its business to the U.S. in 2021 aiming to take a slice of one of the largest consumer markets.

Marrow Fine said an app would fit the business given that 82% of its e-commerce traffic came from mobile devices in the last 12 months. E-commerce also generates about 10% to 15% of Marrow Fine's business.

The growth of motorsports leagues like Formula 1, IndyCar and Nascar has attracted the attention of large brands that hope to cash in on the trend.

Some of the biggest names in retail are entering the pickleball playing field.

On and Under Armour are on opposite sides of the athletic apparel spectrum, both in their growth plans and their quarterly earnings results.

Health care apparel brand WonderWink is dropping the first half of its name as part of a rebranding effort. It's now called Wink.

Hostage Tape, which promotes better sleep through products like mouth tapes, said that it invests all of its paid media into Facebook in some capacity.

Protein-rich products are taking up more space in food brand portfolios. This is partly thanks to the rise of weight loss drugs — like Ozempic, Mounjaro and Wegovy — as well as the rise of people being more interested in consuming nutrient-dense meals.