818 Tequila, founded by reality TV star Kendall Jenner, reduced its prices last year in a bid to acquire more customers and grow sales.
Maria Monteros is a reporter for Modern Retail, a publication focused on the retail industry. With a background in journalism and a passion for retail news, Maria covers a wide range of topics including store closures, brand strategies, consumer trends, and the impact of technology on the retail sector. Her work has also been featured in Glossy, a publication covering the fashion and beauty industries.