818 Tequila, founded by reality TV star Kendall Jenner, reduced its prices last year in a bid to acquire more customers and grow sales.
Maria Monteros is a reporter at Modern Retail. She specializes in covering retail news, with a focus on business leaders, startups, and the intersection of fashion and technology, including platforms like TikTok and major retailers such as Walmart. Maria has been featured in Glossy, Harro Community, and Modern Retail.