Marketing EVP Samir Singh breaks down Colgate's latest campaign and how the brand aims to blend storytelling, social activation, and AI-generated content into avid consumer participation.
Marielle Descalsota is a photojournalist and freelance features reporter at Business Insider. She specializes in exploring the intersection of travel, economy, and humanitarian issues, with a focus on marketing, advertising, and cultural movements. Marielle's work has been featured in Insider, Business Insider, Yahoo News, and various other prominent publications.

















