Melissa Daniels

Ace Hardware put together its most budget-friendly assortment of items for this holiday season, buoyed by a digital ad push.

As BNPL usage grows during the holiday season, companies are engaging in more active promotions tied to Black Friday and Cyber Monday.

Cyber Five is shattering records, with $10.8 billion in online Black Friday sales alone, according to Adobe.

To kick off its once-a-year sale event during Cyber Week, Brunt Workwear released a limited-edition dark brown colorway of its best-selling Marin Boot the Monday before Thanksgiving.

Workers at REI's ski repair shop are walking out as they demand that the company provide respirators and a new safety policy.

Venmo is looking to grow its checkout presence as part of PayPal's own strategy to play a bigger role in digital commerce.

Brands that sell baby food in California will be required to disclose heavy metal test results to customers beginning January 2025.

American baby formula shelves are evolving beyond Similac and Enfamil as startups have gained market share in the two years since a shortage.

People are increasingly using buy now, pay later services like Affirm, Klarna and Afterpay to finance purchases like auto repairs and botox treatments.

Reddit is emerging as a surprising top performer in some digital advertising strategies as brands increasingly tap its ad products.