When people log into Affirm's app, the first thing they'll see on the home page is their "purchasing power," an estimate of how much they can spend based on factors like their credit, income and where they shop.
Melissa Daniels is a journalist at Modern Retail. Based in California, she covers a range of topics including retail, e-commerce, business and economics, as well as health and wellness, showcasing her versatility in the field. Melissa's work has been featured in Glossy, Media Online, Coachella Valley Independent, Mediastreet.ie, and Digiday.