New research claims a quarter of American shoppers are persuaded to purchase products after seeing them advertised on retailers' websites.
Nicola Agius is the Director of SEO and Discover at Reach PLC. With over 15 years of experience in journalism, she specializes in paid media, retail media, and digital strategy, having previously served as Paid Media Editor at Search Engine Land and SEO Director at Jungle Creations. Nicola has been featured in notable publications such as The Sun, MarTech, and Mother&Baby, and is also a co-author of the bestselling book Mastering In-House SEO.