Noor Lobad is a Junior Beauty Reporter for WWD and Yahoo Sports UK. With a focus on the beauty industry, Noor covers topics such as brand launches, executive moves, product reviews, and industry events. Her work has been featured in various publications, including Yahoo News and Yahoo Sports Canada.
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Noor Lobad's coverage predominantly focuses on the beauty and fashion industry, with a strong emphasis on announcements, press releases, and data-driven insights. To effectively reach out to Noor, consider providing her with exclusive access to new product launches or company announcements within the beauty sector. Additionally, pitches that include unique data-driven insights into emerging beauty trends or social media impact may capture her attention.
Given the focus on private sector announcements and press releases in her coverage attributes, she might be interested in receiving information about collaborations between brands and celebrities or influencers within the beauty space. Furthermore, due to her interest in citing data as part of her articles, providing statistical evidence supporting any claims made could improve your chances of successful outreach efforts.
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One year after launching color cosmetics with blush, Goop is introducing a barrier-boosting lip gloss in six pink and plummy shades, complete with firming Maxi-Lip and vegan lanolin.
Noor Lobad A mini-fridge filled to the brim with honey-infused hair products . The #FineMenUseTopicals hashtag, adopted by social media 's favorite male style influencers and “Love Island” stars.
An analysis of the top five beauty brands on TikTok, Instagram and YouTube, respectively and what they're doing right — from Sol de Janeiro to Laneige.
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