Parker Herren

NBCU ad chief Mark Marshall breaks down trends defining this year’s TV market.

A look at Super Bowl ad price trends and what they mean for advertisers.

Peacock’s marketing plays on differentiated features from NBCUniversal’s linear Olympics coverage.

After record ratings for women’s March Madness, upfront sellers and buyers upped talks about women’s sports.

Consultancy Madison and Wall points to GARM closure, TV viewing declines and unsustainable digital growth in updated ad forecast.

Theaters’ popcorn bucket wars and curated events are appealing to young moviegoers as release slates continue to lag pre-pandemic levels.

Brands including NerdWallet, Home Depot and Ally are investing in custom partnerships in streaming, and media companies are strategizing to meet the increased demand.

Streaming has transformed fall marketing strategies for broadcast networks, but presents new possibilities for the futures of ABC, CBS, NBC and Fox.

Netflix’s ad business is at an “inflection point,” according to its president of advertising Amy Reinhard, as it prepares for “Jake Paul vs. Mike Tyson” fight.

NBCU’s Steven Rummer brings brands closer to entertainment.