Parker Herren is a TV Reporter at Crain's Chicago Business. He specializes in marketing and advertising, covering topics such as media, business leaders, and major events like the Super Bowl, with a particular focus on influential companies like Disney. Parker's work has been featured in Ad Age, showcasing his insights into the dynamic world of marketing.
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Parker's coverage largely revolves around advertising in the context of television, streaming, and major events like the Super Bowl. Given this focus, Parker is likely to be receptive to pitches that provide insights into industry trends related to advertising strategies for television, streaming platforms, and major events such as the Super Bowl.
As a reporter who frequently covers private sector announcements and press releases regarding advertising-related developments in television and streaming services, Parker may be interested in receiving pitches that offer exclusive data or insider perspectives on these topics.
Considering the themes covered by Parker including content & publishing and entertainment, relevant pitches could also touch upon how advertisers are adapting their strategies within these sectors.
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NBCU ad chief Mark Marshall breaks down trends defining this year’s TV market.
A look at Super Bowl ad price trends and what they mean for advertisers.
By: Parker Herren
Peacock’s marketing plays on differentiated features from NBCUniversal’s linear Olympics coverage.
After record ratings for women’s March Madness, upfront sellers and buyers upped talks about women’s sports.
Consultancy Madison and Wall points to GARM closure, TV viewing declines and unsustainable digital growth in updated ad forecast.
By: Parker Herren
Theaters’ popcorn bucket wars and curated events are appealing to young moviegoers as release slates continue to lag pre-pandemic levels.
By: Parker Herren
Brands including NerdWallet, Home Depot and Ally are investing in custom partnerships in streaming, and media companies are strategizing to meet the increased demand.
By: Parker Herren
Streaming has transformed fall marketing strategies for broadcast networks, but presents new possibilities for the futures of ABC, CBS, NBC and Fox.
By: Parker Herren
Netflix’s ad business is at an “inflection point,” according to its president of advertising Amy Reinhard, as it prepares for “Jake Paul vs. Mike Tyson” fight.
NBCU’s Steven Rummer brings brands closer to entertainment.
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