Jasmine Sheena is a Business Reporter for The Marketing Brew. With a focus on the business side of marketing and advertising, Jasmine covers topics such as brand strategies, influencer marketing, industry trends, and executive moves. She brings a keen eye for detail and a passion for uncovering the latest developments in the marketing world.
Preston is the artificial intelligence that powers the Intelligent Relations PR platform. Meet Preston
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Some are focused on bundling as one way to keep customers around for longer.
New data from Tubi and The Harris Poll highlights the effects of price hikes on consumers.
By: Jasmine Sheena
The brand, now valued at $4 billion, chose Oscars night to debut its first-ever TV ad.
The networking juggernaut is partnering with NBCUniversal on CTV ads.
By: Katie Hicks, Jasmine Sheena
Since UMG’s licensing agreement with TikTok expired in February, music creators have had to change their tactics.
By: Jasmine Sheena
Its Risk and Reputation Unit helps brands navigate a polarized political climate.
Shifts at Leo Burnett, MullenLowe, and Travis Kelce’s agency.
The streamer reported 34 million paid subscribers in its most recent quarter.
The platform also unveiled partnerships with iSpot, The Trade Desk, and NBCUniversal at its NewFronts presentation.
Agency execs expect global footprints to influence some upfronts conversations.
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