Jasmine Sheena

The health and wellness vertical alone saw a 165% increase in AI-related ad investment through May compared to last year, according to Sensor Tower.

As the company allows more financial services brands into its ads pilot, marketers are “curious with a big dose of caution,” one said.

Getty Images Amid the yachts galore and the brands and agencies jockeying for the South of France's best activation spaces, AI has become

While some brands are more proactive than others, agencies that represent brands in sensitive categories are monitoring against “bad” bots and looking to leverage more useful ones.

A report from the IAB and Guideline found that many marketers view interactive capabilities as crucial to investment in the channel.

As saturation rates grow in major metros, companies are focusing on Seattle, Philadelphia, Boston, and Detroit, according to data from Sensor Tower.

Some brands are reporting increases in traffic and click-through rate as they use Google search best practices to inform early tests, but performance can be hard to measure.

Adobe Stock OpenAI continues to build out its ads business: On Wednesday, the company laid out its policies for ad credits in a post published on its site.

Companies, including OpenAI, are hiring for narrative roles focused on communicating internal AI safety work.

OpenAI OpenAI's ads business is expanding. Next week, ChatGPT ads will roll out in 31 new markets, including Germany, France, Sweden, Norway, and Austria, according to the company.