The steakhouse chain is hoping wacky menu items like the Uncrustables Burger will help it attract new customers — and get people talking.
Patricia Cobe is a Senior Editor at Restaurant Business. She specializes in food and beverage trends, menu research and development, and profiles of chefs and restaurateurs, while also covering the broader food industry and hospitality sectors. Patricia is featured in Food Service Director, CSP Daily News, Nation's Restaurant News, Restaurant Hospitality, and Restaurant Business.
















