Pranali Tawte is a correspondent for Social Samosa, focusing on the Indian advertising and marketing industry. With a keen interest in brand collaborations, digital advertising, and industry trends, Pranali brings insightful perspectives on the evolving landscape of the creative industry in India.
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India (National)
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Pranali Tawte's coverage encompasses a wide range of topics within the domains of content & publishing, sales & marketing, and sports. Her articles often feature expert commentary and cite data to support her stories. Given this focus, she would likely appreciate pitches from experts who can provide insightful analysis on trends in advertising, branding, marketing strategies or AI integration.
Considering Pranali's interest in LGBTQ+ representation and digital advertising laws such as the Digital Personal Data Protection Bill in India, she may also be interested in receiving pitches related to these areas with a specific focus on how they intersect with content creation or marketing campaigns.
As her geographic focus is not specified but given that she works for an Indian publication, providing insights relevant to the Indian market could potentially increase the likelihood of engagement with her.
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By: Pranali Tawte
White, known for its associations with purity, cleanliness, and trust, plays a significant role in branding strategies.
Once a colour reserved for royalty, purple has made its way into everything from candy wrappers to delivery trucks. What is it about this rebellious mix of red and blue that makes brands go wild?
The festive season brings an opportunity to revive the magic of the golden era of Indian advertising.
A client once said that make me an ad mixing all festivals. If you also think this is bizarre, wait till you see what other creative heads shared. In this piece, where creative heads share insider stories.
As the festive season unfolds, Himanshu Tandon of POCO discusses the brand's evolving communication strategy, its approach to connecting with core audiences, and the key trends set to shape this year's celebrations.
As Diwali draws near, agency folks discuss what exactly goes behind the ad agencies during the festive period and share challenges, strategies, and hustle that fuel their creative fireworks during the busiest time of the year.
By: Pranali Tawte
Creative folks share the ads they wish they had seen as kids; the characters and stories that could have made them feel seen, included, and inspired growing up.
Runwal's Rima Kirtikar discusses the brand's focus on immersive digital experiences, the rise of luxury real estate demand, and the impact of digital influencers in shaping buyer perceptions.
Ahead of International Men's Day, creative men of the advertising industry reflect on how far we've come and how far we still need to go. They highlight the stereotypes that persist and make a compelling case for why it's time to leave them behind.
Advertising and marketing folks explore how innovative campaigns are reshaping the print medium in today's digital-first advertising landscape.
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