Pranali Tawte

As Diwali draws near, agency folks discuss what exactly goes behind the ad agencies during the festive period and share challenges, strategies, and hustle that fuel their creative fireworks during the busiest time of the year.

Creative folks share the ads they wish they had seen as kids; the characters and stories that could have made them feel seen, included, and inspired growing up.

Runwal's Rima Kirtikar discusses the brand's focus on immersive digital experiences, the rise of luxury real estate demand, and the impact of digital influencers in shaping buyer perceptions.

Ahead of International Men's Day, creative men of the advertising industry reflect on how far we've come and how far we still need to go. They highlight the stereotypes that persist and make a compelling case for why it's time to leave them behind.

Advertising and marketing folks explore how innovative campaigns are reshaping the print medium in today's digital-first advertising landscape.

To understand how OOH has navigated its tumultuous year and what lies ahead in its ever-changing landscape, Social Samosa turns to industry folks.

The ad industry struggled in 2024 with challenges like exploitative clients, unpaid dues, uncredited work, and agency closures.

Spotify India's 2024 Wrapped ad films celebrate a decade of its feature that highlights users' top songs, artists, and moments. Conceptualised by Kulfi Collective, the ads use relatable humour to build anticipation for December's big reveal.

YesMadam's recent campaign, which falsely claimed to fire over 100 employees to spotlight workplace stress, has faced severe backlash.

While the Omnicom-IPL merger may drive efficiency and innovation, it could also disrupt client-agency relationships, lead to job losses, and offer opportunities for smaller, independent agencies to capitalise on potential gaps left by the merger.