Priyanka Nair

Jignesh Shah, head of media and digital marketing, Fortune Foods AWL Agri Business, and Purvaja Balakrishnan, senior manager of strategic accounts, Social

In a conversation with ET Brand Equity, Mayur Hola, VP Brand, shares how the brand and PivotRoots picked an idea from the second screen syndrome to

SoCheers' co-founders, Mehul Gupta and Siddharth Devnani, unpack the changing dynamics of modern brand building and share their candid views on the advantages of remaining independent.

A peek into how the Swedish brand with IKONIC 3.0, a multi-platform campaign spanning earned media, digital, and social channels, painted new lessons for retail marketing.

How India Instamarted' was a PR-first campaign, marketing instincts came in at the execution layer, shared Neha Singhvi, VP, corporate affairs, Swiggy. What worked was how it was presented like sharable stories, not an annual report.

Rupa Murudkar, VP - Marketing, Cholayil, on modernising a heritage brand, betting on "cele-fluencers," and hyperlocalising strategies.

Kavita Jagtiani, chief marketing officer, L&T Finance Ltd., shares why for a conglomerate-backed financial institution, bridging the gap between legacy trust and tech agility requires a distinct brand positioning.

The Digital Marketing Award celebrates campaigns that combine performance marketing, AI, commerce, creator-led content, and brand storytelling to drive measurable business growth.

Satish Sahoo, senior marketing director, Cipla Health, shares insights on how experiential activation when paired with purpose, leads to long-term consideration and brand loyalty.

Pooja Tandon, chief design officer, Pidilite Industries, shares the secret sauce behind their in-house design studio's successes