Priyanka Nair

Partnering with fitness icons like Shahid Kapoor and Malaika Arora, and micro-influencers to share their personal sugar-swap journeys, and then

Homegrown agencies like Ulka, Lintas, and Mudra were sold to large entities years ago, but the spirit of these legendary institutions could still be felt in the corridors.

Merging agencies may provide scale, but scale isn't transformation, believe experts. Some feel that digitally the new Omnicom structure is imbalanced, especially in India.

Everyuth adopted a content strategy that mirrored the scroll culture: snackable, authentic, and platform-native, rather than traditional beauty ads. Shekhar Banerjee, Chief Client Officer, Wavemaker - WPP Media India, shares how the brand cracked the code.

Explore the transformative strategies and insights of Amin Lakhani, President of WPP Media South Asia, as he discusses growth, AI integration, and marketing trends in 2025.

How Lay's and Edelman India created a playground of experiences for consumers to co-create and make the brand a part of the cultural conversation.

The Kerala-based agency built a campaign for the popular reality show around a local idiom rather than a generic reality TV trope. Raju Menon, managing director of Maitri Advertising, takes ET Brand Equity through the making of the campaign.

Jignesh Shah, head of media and digital marketing, Fortune Foods AWL Agri Business, and Purvaja Balakrishnan, senior manager of strategic accounts, Social

In a conversation with ET Brand Equity, Mayur Hola, VP Brand, shares how the brand and PivotRoots picked an idea from the second screen syndrome to

SoCheers' co-founders, Mehul Gupta and Siddharth Devnani, unpack the changing dynamics of modern brand building and share their candid views on the advantages of remaining independent.