Rebekah Carter

It's easy to see how companies go wrong with customer data. They know it's valuable, so they get into the habit of grabbing as much as they can, promising to sort it out later, and hoping it'll eventually come in handy.

Most hiring teams aren't making wild guesses about who they need and when. They're just making sensible calls from evidence that's not as relevant as it was a few months ago.

Companies get tricked into assuming they have a healthy sales funnel all the time. They've got marketing teams filling the top of the funnel, week

The more interest in extended reality grows across the enterprise, the more businesses are starting to realize something: the launch wasn't the hard part.

CIOs and CISOs are dealing with far too much noise. Every day they're bombarded with “useful” insights from vulnerability scans, audit findings, cloud alerts, access reviews and urgent messages.

A shockingly high percentage of communities don't end with a massive complaint thread or customer revolt. They just slowly migrate from active to idle.

A COO announces a delivery priority on Monday. Nothing huge, just a sensible update about what needs attention first.

Meta: Despite the fact that the dropshipping market is still growing at a healthy rate (expected to hit $2 trillion by 2030 ), I've started

Companies have spent the last few years gradually pushing customers further away from human support.

Most service recovery CX strategies fall apart after the outage has already been spotted. A payment service goes down for 18 minutes.