Rebekah Carter

A lot of teams are staring at the wrong problem. They see weak conversion rates and start poking at landing pages, forms, CTAs, and nurture timing.

A lot of enterprise XR adoption still feels weirdly stuck. The headsets got better, the software is sleeker, and the use cases keep growing, but a lot of workflows stay basically untouched.

These days, a lot of security failures don't actually start with some attacker pulling off a grand heist. Instead, they start with a set of bad assumptions that nobody ever bothered to revisit.

Your community engagement strategy is creating spectators, not advocates

It's easy for leaders to convince themselves they've got collaboration “handled”, because everyone can see everything.

If your customers still have to repeat themselves across channels, you've got an omnichannel CX continuity problem.

A lot of companies think their IT service management strategy is paying off because the dashboard looks cleaner, tickets are moving faster, and leadership gets a nicer weekly report.

Automation loves a tidy workflow. A lot like us, really. If you've got clean input, a known customer, stable rules, and systems neatly passing instructions along the pipeline, automation will work.

The workplace meeting happens on Monday. Someone wants fewer desks. Someone else wants more meeting rooms. Finance wants proof. HR has a theory about engagement.

Customer journey complexity is turning your orchestration strategy into a mess