By: Riya Sethi
We caught up with Pidilite Industries' CMO to discuss its recent AI campaign, balancing the brand's heritage with new-age formats, and more…
Riya Sethi is a Senior Correspondent at medianews4u.com. She specializes in covering media trends, political developments, and social issues, often focusing on the intersection of these themes in contemporary society. Riya's work has been featured in The Free Press Journal and Manifest.
Preston is the artificial intelligence that powers the Intelligent Relations PR platform. Meet Preston
India (National)


Not enough data
Riya Sethi's coverage heavily focuses on product promotions and content & publishing within the domains of beauty and personal care, fashion and accessories, advertising and marketing, consumer goods, as well as green energy. Her articles mainly comprise press releases and private sector announcements.
Given her emphasis on product promotions, Riya might be interested in news related to new product launches, innovative marketing strategies within the mentioned industries. These could include exclusive insights from industry experts or companies about their upcoming products or campaigns.
As Riya showcases a keen interest in private sector announcements across various industries such as beauty & personal care, fashion & accessories etc., she may be open to pitches that provide valuable information about industry trends including market analysis reports or interviews with business leaders discussing emerging trends in these sectors.
This information evolves through artificial intelligence and human feedback. Improve this profile .