Sara Lebow is a Newsletter Analyst at eMarketer. She specializes in marketing and advertising, with a focus on retail, e-commerce, and the impact of social media platforms like TikTok. Sara's insights and analyses have been featured in eMarketer and Mediastreet.ie.
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Sara Lebow's articles primarily cover marketing and advertising, with a focus on data-driven insights and industry-specific trends. Her coverage indicates she is likely to be interested in pitches that offer unique, data-backed perspectives on emerging trends in marketing and advertising.
Given her emphasis on citing data, Sara may respond well to pitches from experts who can provide statistical analysis or proprietary research findings related to marketing strategies, especially those targeting Gen Z, retail, ecommerce, social media platforms like TikTok and Snapchat.
As she covers a broad range of topics within the sales & marketing domain such as product promotions and content & publishing across various industries including retail and ecommerce; consider offering diverse angles tied to these themes when reaching out.
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By: Sara Lebow
Half (49%) of people in the US are traveling between Thanksgiving and mid-January, according to Deloitte. With so many people getting on planes, trains, and automobiles, advertisers have increased opportunities to reach consumers across travel media networks, especially those who are younger and higher-income.
By: Sara Lebow
"In 2025 we are going to see brands think community-first,” according to Jennifer Quigley-Jones, CEO of Digital Voices. One place they will do this is on , the one-to-many messaging feature that allows users to directly engage with followers. As of last week, subscribers of the exclusive direct messaging (DM) channels can now communicate with the creators and brands they follow, similar to how they might use Discord or Patreon.
68% of US internet users think marketing from national brands with local messaging makes ads more relevant and shows advertisers are investing in local communities, per a study from The Harris Poll and Locality.
By: Sara Lebow
Shoppers are more comfortable than ever using BNPL—and not just during the holidays. Buy now, pay later (BNPL) volume will hit $18.5 billion this holiday season, with Cyber Monday alone accounting for just shy of $1 billion in spend, per Adobe. That’s 27.6% more than BNPL holiday sales volume in 2022.
Article Dec 16, 2024 A US ban may happen in the near future, but brands that sell on TikTok Shop shouldn't abandon it until they have to.
Consumers typically buy consumer packaged goods (CPG) more frequently and often in-store, making those purchases different from general merchandise. Nonetheless, ad-buying on is somewhat more established with more sophisticated options for CPG than for general merchandise because has been a staple of CPG ad-buying for longer. That means CPG ad-buying habits could be a model for future trends in retail media.
The top pain point for adults worldwide trying to watch live sports is being unable to access the games they want to watch, per Altman Solon.
By: Sara Lebow
Ad buyers will see a year of changes, privacy problems, AI innovations, and media network competition in 2025. Here are five charts to help media planners prepare for the year ahead.
In January, our EMARKETER Daily newsletter team made some on everything from AI to attention metrics.
Mothers in the US spend over twice as much time on Facebook and Facebook Messenger than they do on TikTok, according to September Comscore data.
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