Sara Lebow

Out-of-home (OOH) advertising is offering more opportunities for advertisers to take advantage of context, measurement, and experiential innovations to drive conversions. “Try it more. Use it not just for that one stunt,” said Anna Bager, president and CEO at the Out of Home Advertising Association of America (OAAA). Instead of focusing on one tentpole stunt, marketers should be using multiple OOH formats to supplement digital campaigns, Bager said.

105.3 million people in the US will watch live sports via digital this year, up from 95.5 million last year, per our September 2024 forecast.

Article Oct 29, 2024 Key stat: LEGO's website is by far the most visited toy website among US consumers, with 5.89 million unique visitors in August 2024, according to data from Comscore Inc.

Article Oct 29, 2024 A number of and brands have eliminated diversity, equity, and inclusion (DEI) programs this year.

Article Oct 29, 2024 Gen Z is looking for “besties,” said speakers at ZCON, a conference featuring speakers, , and business leaders.

US travel media network (TMN) ad spend will reach $2.13 billion this year and increase to $2.96 billion in 2026, per our September 2024 forecast.

On today's podcast episode, we discuss a special edition of the unofficial list of the retailers who have made a comeback (from the dead). This month, our analysts Arielle Feger, Becky Schilling, and Sara Lebow (aka The Committee) put together a very unofficial list of the top eight retailers who have most impressively come back from the brink, and how they did it. In this month's episode, Committee members Senior Analyst Sara Lebow and Senior Director of Content Becky Schilling will defend their list against Senior Analyst Sky Canaves and Principal Analyst Sarah Marzano, who will dispute the power rankings by attempting to move retailers up, down, on, or off the list.

As more consumers use voice assistants for shopping, brands should make sure their products are shoppable via voice, either on websites like

If you're happy and you know it … will you click? Data shows consumers remember and engage with emotionally resonant ads. It's not just about making consumers happy. They're drawn to content and campaigns that are funny, foster a sense of belonging, and tell compelling stories. Here are five key stats on why marketing through emotions matters and what advertisers should keep in mind.

Article Nov 4, 2024 2025 will be another year of disruption for . With increasing threats from regulators—which could be impacted