Sara Lebow is a Newsletter Analyst at eMarketer. She specializes in marketing and advertising, with a focus on retail, e-commerce, and the impact of social media platforms like TikTok. Sara's insights and analyses have been featured in eMarketer and Mediastreet.ie.
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Sara Lebow's articles primarily cover marketing and advertising, with a focus on data-driven insights and industry-specific trends. Her coverage indicates she is likely to be interested in pitches that offer unique, data-backed perspectives on emerging trends in marketing and advertising.
Given her emphasis on citing data, Sara may respond well to pitches from experts who can provide statistical analysis or proprietary research findings related to marketing strategies, especially those targeting Gen Z, retail, ecommerce, social media platforms like TikTok and Snapchat.
As she covers a broad range of topics within the sales & marketing domain such as product promotions and content & publishing across various industries including retail and ecommerce; consider offering diverse angles tied to these themes when reaching out.
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By: Sara Lebow
Article Jan 7, 2025 In the last 12 months cookies got a stay of execution, did not (yet), AI exploded, and viral content cluttered our feeds.
By: Blake Droesch, Suzy Davidkhanian, Sara Lebow
On today's podcast episode, we discuss how retailers are giving customers more bang for their buck with discounts and freebies, how gamified loyalty programs are becoming more sophisticated, and more. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Vice President Suzy Davidkhanian and Senior Analyst Blake Droesch.
By: Sara Lebow
69.0% of US baby boomers are willing to wait for a worker to unlock a product when they see it in the store, according to Numerator. That figure is much lower for millennials (56.5%) and Gen Zers (57.2%).
US paid retail membership fee revenues will be higher than ever before in 2025, reaching $46.39 billion, according to our May 2024 forecast. That's an increase of 10.8% YoY, with over half (51.8%) of these revenues going to
By: Sara Lebow, Rachel Wolff, Zak Stambor
On today's podcast episode, we discuss how the election influenced consumers' shopping habits, why returns spiked, and some way too early predictions for the 2025 holiday season. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Senior Analyst Zak Stambor and Analyst Rachel Wolff.
Article Jan 16, 2025 Key stat: Cracker Barrel led all US flowers, gifts, and greetings with 5.8 million unique visitors in November 2024, according to Comscore.
By: Sara Lebow
Article Jan 16, 2025 The National Retail Federation's (NRF) Big Show closed earlier this week, bringing together , tech companies, and industry experts to discuss the future of retail.
Article Jan 16, 2025 While faces mounting pressure from Bing's integration and other (genAI) search platforms, degradation of its
By: Sara Lebow
Article Jan 21, 2025 With the season in the rearview mirror, our analysts are already looking ahead to what the rest of this year—including the 2025 holiday season—will look like.
By: Suzy Davidkhanian, Sara Lebow, Zia Daniell Wigder
On today's podcast episode, we discuss the most interesting 2025 retail trends that we heard at NRF, and expect to hear at eTail, ShopTalk, and other events. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Chief Content Officer Zia Daniell Wigder and Vice President Suzy Davidkhanian.
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