Sarah Qaddumi

With Ramadan on the near horizon marketers should be locking in their campaigns early in anticipation of the opportunity this presents. The Holy Month has a strong emphasis on family, friendship, and community — and underpinning it all is extensive mobile use. Digging into data from the Holy Month in 2023[1] offers invaluable insight to […]

Cartoonito has released a brand-new animated series called Silly Sundays. The series hosts a character named Vicky who has a hearing impairment and uses sign language. In the Arabic version of the series, Vicky is voiced by Rein Soleh, a 14-year-old voice actress who also uses a hearing aid and speaks sign language.

WHAT ARE THE BIGGEST SHIFTS YOUR INDUSTRY WITNESSED LAST YEAR? Influencer marketing saw significant growth – up by 29 per cent in 2023. Our recent whitepaper, Influencing Business: The Global Rise of B2B Influencer Marketing, revealed that 100 per cent of Saudi businesses utilise a form of B2B influencers, with the UAE close behind at […]

With Ramadan approaching, Brands For Less is set to launch an engaging campaign. This initiative aims to bring families and communities closer during the holy month.

WHAT ARE THE BIGGEST SHIFTS YOU WITNESSED LAST YEAR? The advertising industry saw significant shifts due to accelerated digital transformation and new AI-powered tools. Brands, big or small, have shifted away from traditional advertising, redirecting investments toward their digital platforms to craft dynamic, engaging and measurable campaigns. Leveraging machine learning and various tools that use […]

As we step into the holy month of Ramadan, let’s delve into the realm of mobile gaming—a rapidly growing space ripe with potential for advertisers. With shortened working hours and a relaxed, positive mindset prevailing, individuals are turning to their mobile phones, embracing gaming as a preferred source of entertainment during this festive season. Looking […]

Viola Communications, a leading marcomms solutions provider in the MENA region, has entered into a 10-year strategic partnership with ADNOC to utilise outdoor media leasing spaces for advertising in the capital and enhance ADNOC’s brand visibility in Al Dhanna city. As part of the partnership, Viola will install and operate outdoor media advertising solutions on […]

In the race to capture the interest and share of market of Russian travellers, the Saudi Tourism Authority partnered with Yandex Travel to put Saudi on the map as a leisure destination. Yandex Travel is a Russian based OTA & aggregator that has been aggressively growing since the exit of western competitors, such as Booking.com, Skyscanner and TripAdvisor.

WHAT ARE THE BIGGEST SHIFTS YOUR INDUSTRY WITNESSED LAST YEAR? Last year has been exceptional: Digital OTT grabbing focus with Platforms shift from SVOD to AVOD with the leadership of NETFLIX. FAST! The buzz the word in 2023. Channels were lunched with 2 formats: Streaming Short Format Content, Acquiring AVOD rights. Thematic Channels, which is […]

WHAT ARE THE BIGGEST SHIFTS YOUR INDUSTRY WITNESSED LAST YEAR? It was more of the same shifts we witnessed in previous years. More Digital Dominance: The continuous shift towards digital advertising continues to accelerate. More mobile devices, more social media platforms engagement, and more online streaming services. More Data & AI Talk: clients/agencies increasingly rely […]