Shantanu David

If the ruling results in tighter restrictions, brands may have to invest in creating instead of relying on paid search to intercept demand created by competitors

Digital discovery is shifting from search results to AI-generated answers, forcing brands to rethink visibility, optimisation and how they are recommended to consumers

Tech pundits say the challenge for marketers is likely to become more significant as AI gets embedded deeper into business processes; solution lies in on-premise deployment & banking on customer data

Mobile has converged with digital marketing itself due its evolution from being a marketing channel to the operating system of modern consumer engagement, share industry heads

For years, WhatsApp has enjoyed what every digital platform dreams of: unparalleled scale with more than 500 million users in India. Commerce, however, has remained elusive

Brands are increasingly pouring money into customer engagement platforms, conversational commerce and WhatsApp Business

Marketers and brand leaders are unanimous that TV measurement needs to go beyond traditional reach, frequency metrics by combining cross-media audience measurement with richer content intelligence

As Google pushes AI deeper into planning, creative and measurement, marketers weigh the promise of smarter campaigns against the need for human oversight

AI agents can do a lot of things, possess a growing number of capabilities, and we are repeatedly assured they evolve every day.

The interim order refusing ANI an injunction against OpenAI raises the evidentiary bar for publishers, shifting the immediate battle towards demonstrable reproduction, market harm and commercial licensing.