Shantanu David is a Principal Correspondent at Pitch Magazine. He covers a range of topics including marketing and advertising, business and economics, and technology, with a particular focus on consumer behavior analytics, retail analytics, and economic policy. His insights and expertise have also been featured in exchange4media.
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India (National)
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Shantanu David's coverage focuses on content & publishing and sales & marketing, with an emphasis on brands, advertising, digital agencies, gaming, and eSports. His articles frequently cite data and include expert commentary or press releases.
When reaching out to Shantanu David with pitches, consider providing access to relevant data that supports the story you are pitching. Additionally, offering expert commentary from industry professionals within the fields of branding, advertising, digital agencies or gaming could enhance your pitch's appeal.
Given his focus on India as a geographic location without exclusive emphasis in his work it may be beneficial to offer insights related to the Indian market but also consider broader international perspectives when relevant.
This information evolves through artificial intelligence and human feedback. Improve this profile .
Brands are increasingly pouring money into customer engagement platforms, conversational commerce and WhatsApp Business
Marketers and brand leaders are unanimous that TV measurement needs to go beyond traditional reach, frequency metrics by combining cross-media audience measurement with richer content intelligence
By: Shantanu David
As Google pushes AI deeper into planning, creative and measurement, marketers weigh the promise of smarter campaigns against the need for human oversight
AI agents can do a lot of things, possess a growing number of capabilities, and we are repeatedly assured they evolve every day.
By: Shantanu David
The interim order refusing ANI an injunction against OpenAI raises the evidentiary bar for publishers, shifting the immediate battle towards demonstrable reproduction, market harm and commercial licensing.
Who escapes the heat and who is forced to endure it As summer settles sulkily once more over Delhi, India, the season resumes its oldest civic function: revealing inequality.
Populations of countries where previous roll outs happened pale in comparison to India's; so advertising built around interpreting conversation matters more than it would for a conventional banner ad
By: Shantanu David
Marketers and agency executives say conversational intent is potentially richer than conventional signals but the real hurdle is not intent but attribution
By: Shantanu David
A deep dive with Kapil Sharma, Director, Amazon Ads, on how AI-enabled advertising supports business growth, democratisation of creativity and more
By: Shantanu David
CTV's rapid growth is intensifying concerns that heavier, poorly placed and repetitive advertising could erode the very viewer attention advertisers are paying for
