Shantanu David is a Principal Correspondent at Pitch Magazine. He covers a range of topics including marketing and advertising, business and economics, and technology, with a particular focus on consumer behavior analytics, retail analytics, and economic policy. His insights and expertise have also been featured in exchange4media.
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India (National)
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Shantanu David's coverage focuses on content & publishing and sales & marketing, with an emphasis on brands, advertising, digital agencies, gaming, and eSports. His articles frequently cite data and include expert commentary or press releases.
When reaching out to Shantanu David with pitches, consider providing access to relevant data that supports the story you are pitching. Additionally, offering expert commentary from industry professionals within the fields of branding, advertising, digital agencies or gaming could enhance your pitch's appeal.
Given his focus on India as a geographic location without exclusive emphasis in his work it may be beneficial to offer insights related to the Indian market but also consider broader international perspectives when relevant.
This information evolves through artificial intelligence and human feedback. Improve this profile .
The question is no longer whether an ad is seen or even remembered, but whether it can demonstrate a measurable impact on business outcomes.
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By: Shantanu David
If the ruling results in tighter restrictions, brands may have to invest in creating instead of relying on paid search to intercept demand created by competitors
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By: Shantanu David
Digital discovery is shifting from search results to AI-generated answers, forcing brands to rethink visibility, optimisation and how they are recommended to consumers
Tech pundits say the challenge for marketers is likely to become more significant as AI gets embedded deeper into business processes; solution lies in on-premise deployment & banking on customer data
Mobile has converged with digital marketing itself due its evolution from being a marketing channel to the operating system of modern consumer engagement, share industry heads
For years, WhatsApp has enjoyed what every digital platform dreams of: unparalleled scale with more than 500 million users in India. Commerce, however, has remained elusive
Brands are increasingly pouring money into customer engagement platforms, conversational commerce and WhatsApp Business
Marketers and brand leaders are unanimous that TV measurement needs to go beyond traditional reach, frequency metrics by combining cross-media audience measurement with richer content intelligence
By: Shantanu David
As Google pushes AI deeper into planning, creative and measurement, marketers weigh the promise of smarter campaigns against the need for human oversight
AI agents can do a lot of things, possess a growing number of capabilities, and we are repeatedly assured they evolve every day.
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