Sonam Saini

Madhavan joined Star India in 2009 as South Head, enhancing its regional entertainment portfolio. Previously, he served as MD and CEO of Asianet from 2000-2008, leading the channel to a 50% market share in Malayalam. His vision established new benchmarks for quality programming in South India. He took over the role in 2019 after Uday Shankar’s departure.

The OOH advertising sector is set for a festive boost, with projected spending increasing by 20 per cent compared to last year.

Ott Platforms: In 2024, ZEE5 experienced significant growth, particularly in regional languages, with 50 per cent of its consumption from non-Hindi content. The platform emphasizes family-friendly narratives to cater to diverse Indian audiences and has reported a 25 per cent rise in time spent per user, reflecting its strategic focus on relatable storytelling.

Bikram Duggal, Head of Studios at Disney Star, is leaving the company and is expected to head brand management at Disney in India. He has played a key role in marketing and distributing major blockbusters in India and has previously held various leadership roles within Disney and other global brands.

The jiohotstar.com domain dispute has escalated with the UAE siblings claiming ownership, post the initial registration by a Delhi developer for profit. Legal experts debate potential cybersquatting and trademark rights, emphasising the complexities of the UDRP process and the importance of protecting established trademarks in an interconnected digital landscape. ETBrandEquity spoke to experts for their views.

Neeraj Joshi joined Zee Studios in 2018, previously serving as AVP of marketing at Viacom18 Motion Pictures, and has also worked with Fox Studios India, Balaji Motion Pictures, and PVR Pictures. During Q2 FY25, Zee Studios released several films, including Vedaa, Berlin, Dharmaveer 2, and The Greatest of All Time.

According to media planners, Connected TV has become a hotbed for brands, with its inventory now completely sold out

Though CID ended in 2018, its memes, like the iconic Daya, ye darwaza tod do, have kept it popular, leading to actors appearing in ads for brands like Nykaa, Axis Mutual Fund and boAt.

Devika Prabhu, Business Head of Kids and Infotainment at Disney & Star India, is leaving after a 16 year stint with the company.

Rosa Amoris, founded by Adeesh Nahar, aims to redefine luxury jewelry in India with bespoke, high-quality diamond collections. Focused on brand building through social media and word of mouth, the brand plans to expand in India and the Middle East while maintaining a commitment to client satisfaction.