Sonia Majumder

Who would have thought that in just a few years, Saudi Arabia would emerge as a global epicenter for football, featuring some of the sport’s most legendary players? And it’s not just football, the kingdom has amplified its emphasis on promoting other sports in the country, from motorsports such as the Saudi Arabian Grand Prix […]

TOTEM, formerly VDM Agency, has announced its rebranding and HQ relocation to Dubai from Melbourne, Australia.

The computer can’t tell you the emotional story. It can give you the exact mathematical design, but what’s missing is the eyebrows” Frank Zappa In the world of music production, artificial intelligence (AI) brings a mixture of excitement and apprehension. While AI’s ability to quickly generate ‘music’ is impressive, it lacks a crucial element that […]

Saudi Arabia, a beacon of economic prowess in the GCC and the Arab world, has long been a focal point for brands and advertisers seeking growth. Over the years, they’ve tailored their strategies to prioritise the Kingdom, measuring success against its burgeoning market. Today, amidst a landscape of transformation, Saudi Arabia offers boundless opportunities and […]

In the ever-evolving landscape of social media, influencers wield immense power. Their reach extends far beyond mere follower counts; they shape opinions, drive trends, and impact brand perception. However, recent events have underscored the need for brands to tread carefully when choosing their influencer partners. A CAUTIONARY TALE A Saudi influencer found herself at the […]

As I sit in a plane, heading to France for a Summit called “Connected Growth” and writing this article, I’m thinking that for someone, who used to hate group projects at school, my views have certainly evolved. Today, I know– having experienced it many times over – that the better we work together as one, […]

What makes a business or an institution a great place to work? This question is at the heart of every modern organisation. Companies and corporations are increasingly looking at ways and means to create a culture of innovation, excellence and resilience while nurturing a high trust, high performing workplace where employees thrive in a supportive […]

Following recent leadership appointments and organisational developments, GroupM MENA has secured over 10 significant business wins in less than six months.

The people of Saudi Arabia break conventions. They have for decades and continue today. People like Reem Al Faisal or Assel Al-Hamad broke local conventions decades apart in art and sport respectively. Now the kingdom celebrates pioneers in defining new Saudi ways of beating the world in every sector –diplomacy, technology, education, even quality of […]

WHOOP, a human performance company, has partnered with football icon Cristiano Ronaldo as a global ambassador and investor. This collaboration coincides with WHOOP’s expansion into Saudi Arabia, Qatar, Kuwait, and Bahrain, as well as Hong Kong, Israel, Korea, and Taiwan. It will also extend its shipping services to India, Mexico, and Brazil, strengthening accessibility for […]