@adweek covering Europe. Always looking for marketing insights, data & news tips. Defender of Scrappy Doo. Email: [email protected]
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Stephen Lepitak's coverage predominantly focuses on sales & marketing and content & publishing. His articles often include press releases and event coverage. When reaching out to Stephen, consider providing newsworthy updates or insights related to marketing trends, advertising campaigns, branding strategies, CMO appointments, and digital innovation in the global context.
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Revolt's new UK CEO Richard Arscott and North America CEO Kirsten Flanikn on why brands need to be clear about their values in these polarised times
By: Stephen Lepitak
A look at how a campaign by MullenLowe for the Unilever-owned brand aimed to revolutionise how gamers viewed their greens
By: Stephen Lepitak, Conor Nichols
As the economic landscape shifts in the UK, we explore the atypical challenges and opportunities that partnering with family-owned brands provide
By: Stephen Lepitak
T rick or treating at Halloween is a growing tradition for Brits. This year, £776 million in retail spend has been forecast around spooky season, up from £474 million in 2019.
By: Stephen Lepitak
The campaign aims to draw awareness to the tax authority's online tools, especially its app, while initially targeting digital natives through its humour-led campaign
By: Stephen Lepitak
The BBH-devised brand platform reaches a quarter of a century and continues to push the global whisky brand forward
Boots' chief marketing officer Pete Markey and VML UK's chief creative officer Ryan McManus discuss the strategy behind their latest campaign
Johnnie Walker's marketing chief on the merits of AI and sustaining creative excellence
A mega merger is reportedly on the cards - and it would bring an end to decades old rumour that American advertising agency networks Omnicom and IPG are destined to combine.
By: Stephen Lepitak
Discussing the development of the work are AMV BBDO's executive creative director Laura Rogers and Bradley Lord, chief communications officer at Mercedes-AMG PETRONAS F1 Team
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