Dupes are wearing out Lululemon Athletica. Less expensive versions of premium products have become an acceptable alternative, particularly for younger shoppers. “A brand logo doesn’t hold as much meaning as it used to,” said Mikayla Kitsopoulos, a 22-year-old college student.
Suzanne Kapner is a reporter for The Wall Street Journal, specializing in covering the retail and fashion industries. With her expertise in these fields, she provides insightful analysis and reporting on topics such as consumer trends, retail strategies, and the impact of e-commerce on traditional brick-and-mortar stores. Suzanne's articles offer readers a comprehensive understanding of the ever-changing landscape of the retail and fashion sectors.