Tanzila Shaikh

A LinkedIn user claimed Puma asked him to delete video from his account saying it was not meant for public viewing, even though the same video was shared by an agency head from her personal account

India is more than just its metros, say experts who aver that real progress may come only when brands catering to Bharat stop regressive portrayal women in rural markets

Jaibeer Ahmad has been appointed as the Managing Partner – North at VML. He will be looking after the agency's Delhi business.

In a chat with e4m, Rishi Negi, the COO of Banijay Asia & Endemol Shine India shared his views on content, experiential marketing, and the scarcity of talent in the M&E industry

Big marketing bucks, data and insights, and rise of social commerce have been creating the right grounds for content creation to grow into a viable career choice these days

Big marketing bucks, data and insights, and rise of social commerce have been creating the right grounds for content creation to grow into a viable career choice these days, say experts

Parixit Bhattacharya, CCO at BBH India, talks about completing one year with the agency and the different initiatives they are taking to revamp the working style

At Pitch CMO Sumit 2024, Sridhar Hariharasubramanian, Senior Director, Salesforce India spoke about data and AI in the physical world

In a freewheeling chat, Kartik Smetacek and Rohit Malkani, Chief Creative Officers, L&K Saatchi & Saatchi, spoke about challenges in advertising, creative work during IPL and elections and much more

Arvind RP, Chief Marketing Officer, McDonald's (West and South), spoke to e4m about embracing anime, the ‘fake cheese' controversy, the brand's media strategy and more