Tatiana Pile

This story was originally published on sister site, Glossy. With over 522 million monthly active users, Pinterest has become one of the most popular platforms among Gen Z, and brands are taking notice.

Product virality translates to sales. That was proven yet again by 12-year-old texture hair-care brand The Doux, founded by licensed cosmetologist Maya Smith. On TikTok, there are over 17.8 million posts related to the brand's hero product, Mousse Def. According to the band, it's sold over 2 million bottles of the product, to date.

Influencer Carla Rockmore (@carlarockmore, 1.1 million TikTok followers) is giving her followers a chance to dress like her with her new exclusive collection for QVC, launching on November 1.

Revolve is evolving its beauty category six years after its launch.

With Vice President Kamala Harris officially conceding to President-elect Donald Trump on Wednesday afternoon, brands may now have the opportunity to speak out in support or opposition of the outcome with less fear of backlash or landing in hot water.

This story was originally published on sister site, Glossy. On Tuesday, the U.S.'s contentious and historic presidential election, between

Despite the sales opportunity, many Glossy Leaders Dinner attendees expressed the challenges involved with operating and staffing the team needed to gain traction on TikTok Shop. Many said it requires a multi-faceted team that can simultaneously handle affiliate, marketing, sales, influencer and social duties. "Everyone kind of owns it. … It touches every department," one attendee said.

If you've been following political fashion at all, chances are you've heard of the tweed Jackie dress by Washington, D.C.-based Tuckernuck. The $268 dress has recently gone viral for being a favorite among women working on Capitol Hill. Co-founder and CEO Jocelyn Gailliot said that, since its inception in 2012, Tuckernuck has worked to fill a gap in e-commerce around women's professional wear.

When it comes to its wellness category, Target is in growth mode.In January, Target announced that throughout the year, it would roll out 1,000 new wellness-related products, ranging from apparel and accessories to beauty, supplements and technology. To kick things off, Kourtney Kardashian Barker’s Lemme brand made its debut in the supplement aisle in January, and in April, Target worked with Gen Z founder Zoe Leffler to launch Cycl period care in May.

This is an episode of the Glossy Fashion Podcast, which features candid conversations about how today’s trends are shaping the future of the fashion industry. More from the series →