The furniture giant has bought a string of locations and says it can breathe new life into the troubled format with co-working spaces and Nordic cuisine.
Trefor Moss is a Reporter at the Wall Street Journal. He covers a range of topics including sports, beauty and fashion, and retail, with a particular focus on brands such as Adidas, H&M, and Zara. Trefor's work has also been featured in Yahoo Finance and LiveMint.