Retailers including H&M and Zara are investing in their shops to woo consumers in ways they can’t online.
Trefor Moss is a reporter for The Wall Street Journal, specializing in covering major retail brands such as Adidas, H&M, Ikea, Inditex, and Lego. With a focus on the business and consumer aspects of these companies, Trefor provides insightful analysis and reporting on industry trends, product launches, and corporate strategies.