Trefor Moss is a reporter for The Wall Street Journal, specializing in covering major retail brands such as Adidas, H&M, Ikea, Inditex, and Lego. With a focus on the business and consumer aspects of these companies, Trefor provides insightful analysis and reporting on industry trends, product launches, and corporate strategies.
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Trefor's articles primarily focus on lifestyle, business, beauty & fashion, and finance. He often cites data and press releases in his work, indicating a preference for fact-based insights.
Given the prevalence of articles about fashion retailing, sneaker brands and fast fashion industry trends among Trefor's works, he may be interested in pitches that provide unique data-driven perspectives or insider access to the latest developments within these sectors.
Pitches should leverage concrete facts or statistics related to business strategies or consumer behavior within the fashion retail industry. Expert analysis from professionals with direct experience in brand management, retail strategy development, or market research could also be appealing to him.
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Retailers including H&M and Zara are investing in their shops to woo consumers in ways they can’t online.
HERZOGENAURACH, Germany—A former professional soccer player, Bjørn Gulden says that when he took over just over a year ago, it felt as if the German sports giant was losing by four goals at halftime.
In his quest to transform Adidas, Bjørn Gulden is pushing staff at the sneaker and apparel maker to break rules and ignore consultants.
Retailer JD Sports thinks it can conquer a depressed U.S. market with its sportswear-as-fashion concept.
The furniture giant has bought a string of locations and says it can breathe new life into the troubled format with co-working spaces and Nordic cuisine.
Inditex shares traded at a record high after the Zara owner reported upbeat annual earnings, cementing its status as mainstream fashion’s stellar performer. The Spanish company’s shares rose more than 6% Wednesday to around 43.66 euros. While the rise of ultra-fast fashion players such as Shein has piled pressure on mass-market brands like H&M, Zara’s more upmarket positioning has largely insulated it from the brutal competition.
By: Trefor Moss
Many clothing brands say environmentally friendly materials are key to their future, but uptake has been sluggish.
By: Trefor Moss
Adult fans of Lego, known as AFOLs, are big business; “Nowadays it's not so geeky.”
Shares in Dr. Martens fell 30% after the British boot maker warned of weaker profits next year and said its chief executive would step down. Dr. Martens also said that its chief executive, Kenny Wilson, would step down during the current financial year, which runs through March 2025. Wilson will be replaced by Ije Nwokorie, who has worked as the company’s chief brand officer since February, and previously served on its board since 2021.
Smaller European companies are embracing the U.S. as online sales help pinpoint the most promising locations for stores.
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