Trefor Moss

In his quest to transform Adidas, Bjørn Gulden is pushing staff at the sneaker and apparel maker to break rules and ignore consultants.

Retailer JD Sports thinks it can conquer a depressed U.S. market with its sportswear-as-fashion concept.

The furniture giant has bought a string of locations and says it can breathe new life into the troubled format with co-working spaces and Nordic cuisine.

Inditex shares traded at a record high after the Zara owner reported upbeat annual earnings, cementing its status as mainstream fashion’s stellar performer. The Spanish company’s shares rose more than 6% Wednesday to around 43.66 euros. While the rise of ultra-fast fashion players such as Shein has piled pressure on mass-market brands like H&M, Zara’s more upmarket positioning has largely insulated it from the brutal competition.

Many clothing brands say environmentally friendly materials are key to their future, but uptake has been sluggish.

Adult fans of Lego, known as AFOLs, are big business; “Nowadays it's not so geeky.”

Shares in Dr. Martens fell 30% after the British boot maker warned of weaker profits next year and said its chief executive would step down. Dr. Martens also said that its chief executive, Kenny Wilson, would step down during the current financial year, which runs through March 2025. Wilson will be replaced by Ije Nwokorie, who has worked as the company’s chief brand officer since February, and previously served on its board since 2021.

Smaller European companies are embracing the U.S. as online sales help pinpoint the most promising locations for stores.

The Kansas City Chiefs quarterback is the brand’s prize asset, but it needs him to transcend football if he’s to become a commercial powerhouse.

Swiss brand On has developed a novel way of making shoes. Now it needs to scale up and win over consumers.