Zhane Isom

Raymond Huff, president of HJB Convenience Corp., testified before the House Small Business Committee to urge Congress to renew the Tax Cuts and Jobs Act.

As retailers look to improve customer engagement with their loyalty programs, they keep personalization and new innovative offers at the forefront of their minds.

NESCAFÉ has Introduced its new NESCAFÉ Gold Espresso. Straight or Americano-style, NESCAFÉ’s Gold Espresso — available in both Blonde and Intense Roasts — is ready in an instant, with no machine needed. Simply scoop, stir, and enjoy the velvety smooth taste and café-style crema made from high-quality, responsibly sourced Golden Roasted Arabica Beans. NESCAFÉ Gold Espresso (3.5-ounce bottle, equivalent to 50 cups) is now available at retailers nationwide for an MSRP of $7.39.

Wheaties has debuted its new Wheaties Protein. The brand’s newest innovation packs more than 20 grams of protein into every serving. Available in two new flavors, Maple Almond and Honey Pecan, Wheaties Protein is made with hearty nut-clustered whole grain flakes, almonds or pecans, pumpkin seeds, and honey or maple syrup. It’s the ultimate solution for a crunchy, flavorful cereal that fulfills consumers’ protein goals and properly fuels their day. Wheaties Protein will be on shelves at retailers nationwide beginning this spring for a suggested retail price of $8.99.

GoGo squeeZ has unveiled its new GoGo squeeZ Active Fruit Blend with Electrolytes. This powered-by-fruit sports snack is convenient for those on the go or on the move. The three flavors, Strawberry Pineapple Orange, Cherry Raspberry Lime, and Blueberry Strawberry Lemon, are a great snacking sidekick to any active lifestyle, from pick-up basketball games to bike rides and everything in between. GoGo squeeZ Active Fruit Blends with Electrolytes are available now at select retailers nationwide.

Lindt LINDOR has launched its new Non-Dairy Oat Milk Truffles and Dark Chocolate Oat Milk Truffles. Lindt LINDOR Non-Dairy Truffles are a luxurious chocolate treat with an irresistibly smooth-melting truffle center. The outer shell is made with rich and high-quality oat milk chocolate, which gives it a delicate sweetness and a velvety texture.

Snyder’s of Hanover is bringing the heat with its newest limited-edition flavor, Hot Honey Flavored Pretzel Pieces. Snyder’s of Hanover Hot Honey Flavored Pretzel Pieces combine sweet honey and spicy chili heat with a salty pretzel base for a craveable snack that delivers the perfect crunch. This new pretzel snack is available now for a limited time nationwide for an MSRP of $4.79.

As Hispanic food continues to flourish in c-stores, consumers are expanding their taste buds and asking for more authentic, fresh, customizable and flavorful Hispanic offerings.

Pure Leaf has introduced its new Zero Sugar Sweet Tea, a real brewed, high-quality sweet, iced tea with zero sugar and zero calories. As with every bottle of Pure Leaf Iced Tea, Pure Leaf Zero Sugar Sweet Tea is made from freshly picked, high-quality black tea leaves brewed fresh for each batch — creating a smooth, woody aroma

The sweet, salty and meat snack categories continue to perform well at convenience stores despite inflation’s tight hold on these segments. Salty snacks,