Marketing Brew

The league has a new CMO, Rachel Epstein, and CCO, Brian Kelly, who are working to kick audience and sponsor growth up a notch.

A road trip across the country informed the campaign—and the brand updated its iconic jingle from the 1971 spot "Hilltop."

Marketers are moving from straightforward visual generation to complex agentic platforms.

She’s SVP of marketing and communications, Portland Fire.

Beauty brand The Ordinary hoped its NYC bus line would showcase its brand accessibility, but the stunt was shut down within days.

Jun 2nd, 2026 - Inside Coca-Cola’s road-trip-inspired America250 campaign.

The hydration brand’s integration into several episodes of Prime Video’s hit hockey romance is the latest example of a fictional sports sponsorship.

Timothée Chalamet may have sneered at ballet's popularity during his Oscar run—but advertising would beg to differ. Ballet aesthetics have appeared in campaigns from brands like NikeSkims x LISA and Lulu and Georgia, which could be a response to AI and digital life.

Soccer fandom is on the rise ahead of the World Cup, and marketing execs in the sport are thinking about how to best capture data about their growing fanbases. We spoke to execs from MLS, the NWSL, and teams about their strategies.

Over the last four years, the company has worked with roughly 800 influencers and celebrities, some of whom have invited followers along to “come with me to see if I have cancer!” The company offers complimentary scans and asks that they post about their experience, but according to Alina Ioani, VP of business development and strategic partnerships at Prenuvo, “we never pay influencers.”