Fresh from recruiting Rob Lowe and Danny Dyer for its World Cup campaign, Paddy Power is on a mission to become the “number one talked about brand”.
Marketing Week is a longstanding and influential media brand dedicated to serving the senior marketing community. Since its founding in 1978, it has established itself as a go-to source for news, trends, industry intelligence, career opportunities, and professional networking tailored specifically for high-level marketing professionals. The publication covers a broad spectrum of topics within marketing and advertising, including business strategy, retail innovation (RetailTech), travel and tourism sectors, as well as consumer behavior.
Its readership primarily consists of senior marketers—such as CMOs, directors, brand managers—and other decision-makers in the fields of business and economics who rely on Marketing Week for timely insights that inform strategic planning. The platform is also valuable to those interested in staying ahead of emerging trends or seeking expert perspectives on market shifts.
Marketing Week distinguishes itself through comprehensive coverage methods: it regularly cites data-driven research and press releases while offering opinion editorials from industry leaders. In-depth profile features spotlight key figures shaping the industry landscape; expert commentary provides actionable takeaways on evolving challenges facing marketers today.
Content from Marketing Week is accessible across multiple platforms including online digital print editions and podcasts. This multi-channel approach ensures its audience can engage with content conveniently—whether reading detailed analysis or listening to thought leadership discussions on-the-go.














