Search Engine Land

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Rob is the Director of SEO at NP Digital and has over 10 years of experience optimizing websites for organic search. He has worked on websites of all sizes, ranging from local businesses to large enterprises. With a solid foundation of technical SEO, content strategy, and analytics, Rob has produced results across multiple industries, including B2B, e-commerce, education, and SaaS clients. He also has a passion for implementing processes and training to help the team improve their SEO skills.

Learn how to create SEO projections and explore two alternative methods for showcasing ROI without overpromising results.

Google urges advertisers to transition creative workflows to third-party partners or alternative tools by March.

The DOJ and Google delivered closing arguments debating whether the tech giant’s adtech dominance stifles competition or drives innovation.

Ed is the SEO Lead at Kaizen, an organic marketing agency based in London specialising in Digital PR, SEO and Social Media strategy. Ed has over 8 years of agency experience from start-ups to multinational independents with expertise across a wide variety of clients; from Third sector organisations and retail, to global e-commerce and finance brands. Ed recently spoke at BrightonSEO on 'The Downfall of Google' and has been responsible for leading the rollout and delivery of global SEO strategies in EMEA and NORA for iconic brands such as Vans, Timberland, The North Face, LEGO, and Adidas.

Learn how to boost your UX and SEO with Core Web Vitals, plus tips and tools to optimize for loading, interactivity and visual stability.

Learn about the latest AI-powered platform challenging Google's search dominance with interactive, context-aware information retrieval.

Understand how AI Overviews, ChatGPT, Perplexity and more select their sources and ways to position your brand as a trusted reference.

Uncover the challenges of tracking brand performance in AI-powered search platforms, plus insights to adapt your SEO and digital PR efforts.