In recent years, the public is focusing more on combating climate change. As more voices join the rallying cry, businesses are finding it imperative to adopt sustainable practices.
As we move into 2023, consumers will expect products and companies to be environmentally conscious.
Environmental News Outlet Statistics
Consumers are becoming more likely to change their habits to be more environmentally conscious. A new study shows that 23% of consumers are willing to switch to products from organizations that share their values on environmental issues.
A further 42% changed consumption habits because of their stance on the environment. Plus, 21% have encouraged others to switch to companies with aligned values.
How Environmental Journalism is an Asset
Environmental PR focuses on communicating the needs of the environment through a client’s product or services. Every PR campaign should now take sustainability practices into account when planning its strategy.
Below, we’ve curated a list of environmental journalists and activists who are prominent voices in the climate change movement.
Having a positive review or teaming up with these individuals can ensure that consumers will have increased brand trust. They are also more likely to make purchases and positively interact with you.
Consult our list and find the best PR pairing for your needs!
Our 2023 List of the Best Environmental News Sources
Greta Thunberg(@GretaThunberg) — Greta is a Swedish environmental activist known for her work in advocating for climate action. She gained global recognition for her school strikes for the environment and has since spoken at numerous international events, including the United Nations Climate Change Conference. She is also the founder of the youth-led environmental organization Fridays for Future.
Bill McKibben(@billmckibben) — Bill is an American environmentalist, author, and journalist. He is best known for his work advocating for climate action and has written extensively on the topic of global warming and its impact on the planet. He is the founder of 350.org, a global grassroots climate change movement.
Elizabeth Kolbert (@ElizKolbert) — Elizabeth is an American journalist and author who writes about environmental issues, including climate change, biodiversity, and environmental history. She is a staff writer at The New Yorker and has won numerous awards for her work, including the Pulitzer Prize for General Non-Fiction.
David Wallace-Wells(@dwallacewells) — David is an American journalist and author who writes about climate change and its impact on the planet. He is the Deputy Editor of New York Magazine and has written extensively on the topic, including the bestselling book The Uninhabitable Earth: Life After Warming.
George Monbiot(@GeorgeMonbiot) — George is a British journalist and author who writes about environmental and political issues. He is a regular contributor to The Guardian newspaper and has written several books on environmental topics, including The Age of Consent: A Manifesto for a New World Order.
Naomi Klein (@NaomiAKlein) — Naomi is a Canadian journalist, author, and social activist who writes about environmental issues, capitalism, and corporate globalization. She is best known for her work on climate change, including the book This Changes Everything: Capitalism vs. The Climate.
Vandana Shiva (@drvandanashiva) — Vandana is an Indian environmental activist and writer who works on issues related to biodiversity, food security, and the impact of globalization on small farmers. She is the founder of Navdanya, a research and advocacy organization focused on promoting sustainable agriculture and protecting native seeds.
Alexandra Paul(@alexandra_paul) — Alexandra is an American actress and environmental activist who has worked on a variety of environmental issues, including overfishing, climate change, and renewable energy. She is a regular contributor to The Huffington Post and has appeared on numerous television shows and documentaries discussing environmental topics.
Annie Leonard(@AnnieMLeonard) — Annie is an American environmentalist and author who is known for her work on sustainability and corporate accountability. She is the creator of “The Story of Stuff,” a popular online video and book series that explores the environmental and social impact of consumerism.
Al Gore(@algore) — Al is an American politician and environmental activist who is best known for his work on climate change. He served as the Vice President of the United States under President Bill Clinton and has since become a leading voice in the fight against global warming.
James Hansen (@DrJamesEHansen) — James is the Director of Climate Science, Awareness and Solutions at Columbia University’s Earth Institue. He is former NASA employee and is known for his work on global warming. He has testified before Congress on several occasions and has been a vocal advocate for climate action.
Chris D’Angelo (@c_m_dangelo) — Chris D’Angelo is a staff writer for the Huffington Post, where he covers environmental and climate issues. He has written extensively about the impacts of climate change, as well as the efforts being made to mitigate it. In 2017, he won the Society of Environmental Journalists Award for Outstanding Beat Reporting.
David Roberts(@drvolts) — David Roberts is a staff writer for Vox, where he covers energy and environmental policy. He is known for his in-depth analysis and clear explanations of complex issues and has won numerous awards for his work. In addition to his writing, Roberts is also a popular speaker and podcaster.
Jamie Margolin (@Jamie_Margolin) — Jamie Margolin is a 17-year-old environmental activist and the founder of the youth-led organization Zero Hour. She is featured in numerous media outlets for her work on climate justice and speaks at events around the world. Margolin is also the author of the book Youth to Power: Your Voice and How to Use It, which encourages young people to get involved in activism.
Kate Aronoff(@KateAronoff) — Kate Aronoff is a staff writer at The New Republic. She has also written for outlets such as The Guardian and The Nation and has been recognized for her work by the Society of Environmental Journalists.
Leah Stokes (@leahstokes) — Leah Stokes is the Anton Vonk Associate Professor of Environmental Politics at the University of California, Santa Barbara. She specializes in energy, climate, and environmental politics. In addition to her academic work, Stokes is a regular contributor to outlets such as The Washington Post and Vox.
Mark Hertsgaard(@markhertsgaard) — Mark Hertsgaard is an investigative journalist and the author of several books on environmental issues, including Hot: Living Through the Next Fifty Years on Earth and The Eagle’s Shadow: Why America Fascinates and Infuriates the World. He is also the founder of Covering Climate Now, a global network of media organizations committed to improving coverage of the climate crisis.
Mary Annaïse Heglar (@MaryHeglar) — Mary Annaïse Heglar is a writer and climate justice activist, and the host of the “Hot Take” podcast, which covers environmental and social justice issues. She is also the co-founder of the Climate Narrative Project, which helps organizations and individuals improve their storytelling around climate issues.
Focusing on environmental best practice as part of your overall PR strategy can seem daunting. And that’s especially true when you’ve got a lot on your plate.
Our list of environmental journalists covers an extensive range of topics, including ethical fashion, sustainable agriculture, and environmental economics.
We’re confident you’ll find a pairing that is just right for your product or service. For more PR tips and tricks, visit Intelligent Relations’ DIY PR Platform!
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