So, your company or business has won a major industry award—what a reason to celebrate. However, it’s also an opportunity to share that good news with investors and clients to rally more excitement and interest. The best way to do this is by issuing a press release.
Why you should issue a press release for a company award
Simply put, a press release is a direct and effective way to communicate business news to journalists and publications. Generally, the aim of any press release is to garner some media coverage, but it can also help boost brand awareness and attract new clients.
In the event that your company wins an award, that accolade is a signal to market reporters that your company is one to watch. Combined with a perfect press release, such an achievement can supercharge sales, drive visitors to the website, and enhance company reputation.
Likewise, businesses might also consider issuing a press release if they are holding an awards ceremony. For example, when honoring important figures within the industry, a company would probably want to raise awareness for the ceremony itself.
So, where do you start when it comes to writing the press release for your company awards?
How to write and format a company award press release
Though it might feel daunting to understand where to even begin with a press release, generally all press releases follow a straightforward layout. By learning and following this simple framework, you can easily master the composition of any press release.
As well as abiding by this format, companies might also include visuals, such as photos or videos, to make a press release even more engaging. If your company recently won an award, for instance, a picture of the leadership team celebrating the win might be included.
Understanding structure and layout
A press release should highlight the most important information at the beginning, and additional information should appear in subsequent paragraphs according to relevance.
To ensure you’ve structured your press release correctly, use your very first paragraph to answer the “5 Ws” pertaining to the award and its recipient: who, what, when, where, and why. Every paragraph after should include supplemental, but still interesting details.
Company award press release examples
There are many award ceremonies for businesses that take place around the world every year, so we’ve assembled a few examples of press releases for award-winning companies that stand out from the rest, and will hopefully inspire your own press release.
RaySecur Wins Prism Award for Security Imaging Innovation
The opening of this announcement instantly tells the reader the focus. What’s more, the 5 Ws are clearly addressed within the opening paragraph. Read the full press release here.
Philip Belamant wins EY Entrepreneur Of The Year Regional Award
Here’s an example of a press release focusing on a CEO’s award, rather than one received by the company. Although it pinpoints a single figure, it’s another handy way to raise awareness for the company at large. Read the full press release here.
Depression and Bipolar Support Alliance to honor three outstanding achievers in mental health research at 2021 Klerman Awards ceremony
A company holding their own awards ceremony can also utilize the benefits of a press release. In this case, the ceremony is to honor important contributors to the organization’s cause. This press release is a great way for the DBSA to garner coverage as a whole. Read the full press release here.
Template for a company award press release
To help make the process as easy as possible, we’ve created a company award press release template below, which you can copy and adapt to your needs.
[Company Name] Named Winner of [Award Name & Year]
The award is in recognition of… [provide short description]
[City, country – Date] – [company name] today announces it has won the [award name & year]. [Finish this paragraph with other high-level information regarding who, what, when, where, and why].
[award name] was created in [inaugural year] to honor and recognize companies for outstanding achievements in [field]. [Provide more information about the award itself here].
[award organization name] has recognized [company name] for its outstanding achievements in [field]. [Provide more information about the company’s success and why it was chosen].
“We chose to honor [company name] with the [award name] in recognition of their tireless efforts in [field],” said [award presenter].
[company name] is the [numbered] recipient of this award, joining previous winners like [past recipient] and [past recipient].
About [company name]
[Provide the company’s boilerplate here].
About [award organization name]
[Provide the organization’s boilerplate here].
Sending it out
Once you’ve finished your press release, and double-checked to make sure you’ve included all the necessary info, it’s time to submit your press release to journalists and media outlets.
There are two main ways to do this:
Option 1: Pay a service to syndicate it across different media outlets
Option 2: Pitch it manually to target journalists
Here’s a breakdown of the pros and cons of these two options.
When it comes to which option is best for an award press release, there are a few things to consider. Firstly, if you pitch it manually to journalists, the only media outlets that are likely to publish this are those that report on your industry. Conversely, syndication services may guarantee lots of coverage, but you need to consider if your target audience is going to be reading any of these outlets.
So, we’ve covered everything you need to know to draft and distribute your company award press release. Now you’re ready to get started on your own. But remember, if you need a hand reaching the right journalists, you can try our DIY PR platform, which automatically matches your campaigns to the most relevant journalists, enabling you to email them with the click of a button.
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