Aaron Baar

It’s the holiday season and many people will be giving the gift of coffee as a last minute treat, which is likely why San Francisco Bay Coffee dropped its first-ever ad campaign during December. Many consumers up their game going for more gourmet offerings during the holidays both to treat their loved ones and themselves, […]

The 60-second video, which will run on social platforms, depicts Shaq competing in a “Mini Holiday Baking Show,” presented by Pepsi. The former basketball star is depicted as not being the most generous competitor, blocking out others from the pantry and taunting competitors with trash talk. While Shaq is undeniably bad as a baker (even though he calls himself G.B.O.A.T – Greatest Baker of All Time), he winds up producing the new Pepsi Zero Gingerbread flavor by adding his “baking soda” (a.k.a. Pepsi Zero Sugar) to his recipe.

The fan connection app is appealing to the masses with a new onboarding policy that has resulted in over 155,000 Cameos over the last 18 months.

Intelligence Node uses artificial intelligence to analyze data across more than 1,900 retail categories in 34 global markets.

In the new campaign, the socialites-turned-reality-stars are depicted ordering their new drinks at a Sonic Drive-In and quickly realize the new drinks need names. They toss a few possibilities back and forth – “Cherry Glamonade,” “Tall Glass of Yes,” “Celestial Berry Bliss,” and “Beverly Chills” are a few possibilities – before deciding that their own names are iconic enough. The spot ends with Hildon declaring that, “They should totally rehire us,” and the duo singing a version of their theme song “Sanasa,” but changing it to “Sonic-sa.”

If marketing is the meeting of art and business, what better place to find inspiration and activation than at one of the premier global art shows? Last week, thousands of people converged on the shores of Miami Beach for the Miami International Art Show, a.k.a Art Basel Miami to view works from modern and contemporary […]

As a result of the shifts toward more spending in CTV and private marketplaces, the ad industry is seeing positive movement in programmatic.

“Domino's promised we'd bring back Emergency Pizza in more fun and unexpected ways than ever before, so we're here to continue delivering on that promise,” said Kate Trumbull, Domino's executive vice president and chief marketing officer , in a statement. “We're launching this Emergency Pizza partnership because having your fantasy team ruined due to an injury calls for free pizza – $1 million worth of free Emergency Pizzas, to be exact!”

The new Saucy concept is a bid to win over younger palettes, who have shown a taste for chicken tenders and experimental flavors. With flavors running the gamut from Chimichurri Ranch, Peri Peri Ranch, Jalapeno Pesto Ranch and Smoky Bacon Ranch to Thai Sweet N' Spicy, Sweet N Saucy BBG, Spicy Mango Chutney and Sweet Teriyaki, the restaurant claims customers could mix and match to make more than 4,000 flavor combinations.

Hotdoggers and the Weinermobile have become a part of American culture, having provided civilians and celebrities with joyrides and serving as the backdrop for 12 couples who got married at the Little White Chapel in Las Vegas last year. Earlier this year, the team was part of the 50th-anniversary celebration of the iconic Oscar Mayer […]