Aaron Baar

Sponsored Snaps allows advertisers to send videos directly to the app’s users, while Promoted Places highlights businesses on the Snap Map.

The redesigned logo is meant to reflect a new “less is more” design ethos that creates a “more streamlined, distraction-free experience,” according to a company blog post. Design elements include a simplified logo symbol, a color palette rooted in black, white and neutral colors, with “purposeful pops” of a proprietary yellow-green neon and a technical and distinct illustrative style.

Respondents believe they could see an average 33% ROI increase by having data standards strategies, per a report from Advertiser Perceptions.

It's October, which means it's time to file away the pumpkin spice flavors and fire up the spooky, scary and spirited campaigns themed around Halloween. While the holiday is always a big event for confectioners, snack brands and beverage brands (they don't call them “spirits” for nothing), plenty of other marketers are finding ways to activate around Halloween. We have rounded up most of them here, from the obvious (Reese's, M&Ms and Airheads to the more tenuous Chrysler Pacifica and Potatoes USA).

Lexus has partnered with entertainment franchises in the past, including those owned by NBCUniversal.Like those other tie-ins, the “Wicked” partnership is meant to highlight Lexus as a lifestyle as much as it is a vehicle brand. “‘Experience OZmazing’ is all about immersing audiences in something truly extraordinary,” said Lisa McQueen, Lexus’s media manager. “The message […]

In the ad (and in a behind-the-scenes video), the astronauts open single-serve portions of the mini-chip, which were specially formulated to keep the flavor coating from floating away in zero gravity. As the mini chips float in space, the astronauts capture them with their mouths for a quick snack. The spot ends with a call […]

Drivers of the holding group’s strong quarter include growth from top 10 clients and big wins like Unilever’s media, retail media and creative accounts.

“The taste and smell of our secret blend of 11 herbs and spices may be iconic, but who knew the sound of that delicious chicken frying could help you fall asleep?” said Catherine Tan-Gillespie, KFC's U.S. CMO , in a statement. “Now, in addition to enjoying the taste of our new KFC Original Recipe Tenders, people can drift off to sleep thanks to the soothing sound of frying.”

Advertisers increasingly rely on multiple sources for insight into viewing habits, but Nielsen remains the leading TV currency despite recent setbacks.

The holidays are not a traditionally hot time for home sales, as most buyers and sellers tend to focus on family get-togethers and traditions, putting off the big decisions until after the new year. Opendoor's new campaign asks consumers to buck that tradition and consider making a home sale during the downtime.