Aaron Baar is a Senior Director of Advancement and a journalist for Harro Community and Marketing Dive: Mobile. With a focus on the advertising industry and marketing trends, Aaron's articles cover topics such as net-zero goals, interactive AR experiences, combating loneliness among Gen Z, brand partnerships, social media trends, and innovative advertising technologies.
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Aaron's coverage largely focuses on the marketing and advertising industry, with an emphasis on digital advertising, social media, brand partnerships, and marketing strategies. He tends to rely heavily on press releases and data citations in his articles.
Given this focus, Aaron is likely to be interested in pitches that offer unique insights into new trends or innovative approaches within the digital advertising space. Pitches should ideally include compelling data or statistics to support any claims being made.
As he often reports private sector announcements and cites data frequently, providing exclusive access to new product launches or insider information about emerging trends could make for a strong pitch. Additionally, offering expert commentary from industry leaders would likely capture his attention.
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By: Aaron Baar
The holidays are not a traditionally hot time for home sales, as most buyers and sellers tend to focus on family get-togethers and traditions, putting off the big decisions until after the new year. Opendoor's new campaign asks consumers to buck that tradition and consider making a home sale during the downtime.
“This year's theme, ‘Imagination in Action,' was voted on by educators as their favorite because it brings to life creativity and the use of creativity to help kids learn across subject areas and inspire all the different ways in which kids and adults are creative,” said Victoria Lozano, executive vice president of marketing at Crayola , in an interview with Brand Innovators.
By: Aaron Baar
The advertising platform has posted a 20% revenue gain for 11 straight quarters.
The campaign will dominate Verizon's holiday messaging as a 360-degree marketing effort that will run across digital, TV, social media and outdoor billboards. The centerpiece of the campaign is a stop motion video in which various versions of Barbie (and one Ken) all live in a DreamHouse that gets recently equipped with Verizon's home internet service.
To that end, the “Happier Holidays” campaign highlights how the retailer immerses consumers in the magic and inspiration of the season. Commercials in the campaign depict children experiencing Target as a fanciful play place where they can slide down giant ribbons and teddy bears float in the air. Store aisles magically transform into lines of […]
By Aaron Baar November 18, 2024 Sabrina Carpenter's U.S. tour may be wrapping up, but fans can still get their hands on an espresso martini inspired by her hit song.
IRIS.TV uses an artificial intelligence-enhanced proprietary video content identifier that provides contextual, emotional and brand-suitability data to advertisers.
According to the brand, 87% of Zillennials aren't afraid to admit that they've had more than one cooking fail during a special occasion and 73% said they feel better after seeing other peoples' blunders. Thus, the #EffortIsEverything campaign is showing that not every dish or occasion will be a home run.
Though details of the new commercial were not available, Dove's approach will continue the message as its 2024 Super Bowl commercial , which depicted girls practicing sports to the tune of “It's a Hard-Knock Life” from Annie. In many of the instances, the girls are shown falling or failing at their practicing. Counter to the imagery, however, on-screen text points out that “the knocks don't stop girls from playing sports. Body confidence does.”
According to IRI, the flavored mac and cheese category has outpaced the total mac and cheese category sevenfold, with more than 50 new flavored products hitting the shelves since 2019. Additionally, nearly half of all Americans customize their mac and cheese by adding extra seasonings and ingredients, per In-Sight's Top Gen Z Food and Beverage Preferences report.
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