Alicia Kelso

Marketing Bites: Total consumer spending related to watching this year’s tournament is expected to reach $7.5 billion, with restaurants

More restaurant chains are experimenting with these offerings to bolster the customer experience.

New research from the National Restaurant Association shows that 56% of consumers have spent their discretionary money at a restaurant

You can find original article here Nrn . Subscribe to our free daily Nrn newsletters

President Catherine Tan-Gillespie’s turnaround plan for the fast-food chicken chain is focused on product, promotion, place and price.

You can find original article here Nrn . Subscribe to our free daily Nrn newsletters

The restaurant will open later this summer in McKinney, Texas, and will include table service and a drive-thru.

Marketing Bites: Burger King is credited with creating the first movie tie-in in the late 1970s. Now such promotions seem to be everywhere.

The convenience store giant touts itself as the fifth-largest pizza chain in the country, and it continues to grow at a swift clip.

Marketing Bites: New data from Numerator finds that consumers prefer the time-saving convenience of such meals, in addition to the value