Alicia Kelso is the executive editor of Nation's Restaurant News. With a deep expertise in the restaurant industry, she covers a range of topics including consumer behavior analytics, retail analytics, and the intersection of business and technology, particularly in relation to AI and machine learning. Her work has been featured in prominent publications such as Forbes, Restaurant Hospitality, and Yahoo News.
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United States (National)
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Alicia's coverage revolves around the restaurant industry, with a focus on sales and marketing, business developments, product promotions, and data-backed insights. She seems to prioritize official announcements from companies within the sector. Given this emphasis, she is likely to be responsive to pitches that provide unique access to new products or initiatives in the food and beverage space.
Considering her frequent citation of data in articles, providing well-researched statistics or trends related to consumer behaviors or industry performance could enhance outreach success. As Alicia does not have a specific geographic focus but reports on US-based companies extensively; relevant experts should tailor their pitches accordingly.
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The chain is focused on getting new customers in the door and will start to feature more targeted messaging to reach that targeted audience.
By: Alicia Kelso
One-fourth of all transactions in Q1 included a protein add-on.
By: Alicia Kelso
The category sales continues to outpace the broader industry but has become more saturated.
By: Alicia Kelso
Inflation across the board is forcing restaurants to rethink everything from staffing to supply chains
The fast-food chicken chain is focused on menu innovation, new sauces and cultural relevancy as it works to rebuild market share.
Marketing Bites: The holiday is traditionally the busiest day of the year for restaurants, and the industry could use the bump.
The fast-food chicken chain’s first-quarter same-store sales declined by 6.5%, marking its worst performance in about 20 years.
The company's one-day promotion was the chain’s second-highest sales day overall as it leveraged search on sites like ChatGPT.
The overall industry’s sales cooled to 3%, marking the fourth consecutive year of deceleration, but pizza was the only category in the
