Alicia Kelso

Marketing Bites: Burger King is credited with creating the first movie tie-in in the late 1970s. Now such promotions seem to be everywhere.

The convenience store giant touts itself as the fifth-largest pizza chain in the country, and it continues to grow at a swift clip.

Marketing Bites: New data from Numerator finds that consumers prefer the time-saving convenience of such meals, in addition to the value

The pizza chain’s CEO will retire at the end of September and will step into the executive chairman role. He spearheaded the historic

He has been with the company for over 15 years, including roles in innovation, marketing, international, and operations.

CEO Scott Mezvinsky said the chicken chain is focused on ‘setting the standard for the modern chicken QSR.’

Marketing Bites: Chains across segments have made room on their busy marketing calendars to mark the milestone in their own specific ways.

Chris Collins, senior vice president of corporate finance and principal accounting officer, has been named interim CFO, effective immediately

Tiered menu pricing programs may be reaching a saturation point, causing them to become less effective, according to Technomic.

Marketing Bites: Ad spend is up as marketers juggle a bevy of special occasions, including the World Cup and America 250.