Alicia Kelso

Taco Bell has cracked the co-creator code, forging partnerships with influencers big and small in its quest to identify fellow ‘cultural rebels.’

The restaurant’s customers skew older than QSR average, so it’s critical to strike a balance

The restaurant company’s influencer strategy, driven by CMO Joel Yashinsky, has yielded higher reach and engagement, while also attracting younger demographics.

Taco Bell has recruited LeBron James and Jason Sudeikis to promote its new Taco Discovery Box, available on Taco Tuesdays through early June.

Gavin Felder has served as chief strategy officer of Yum Brands since 2019, guiding the restaurant company’s digital growth through the pandemic and beyond.

Patrick Kirk joins Fuzzy’s Taco Shop from sister brand Applebee’s, where he served as vice president of bar and beverage.

IHOP is expanding its partnership with Virtual Dining Concepts to grow Pardon My Cheesecake and add NASCAR Refuel and MLB Ballpark Bites to its system.

IHOP’s previous movie-themed menu, for Wonka, drove both sales and brand awareness.

McDonald’s is taking its value platform from local to national, while several chains are experimenting with bundles.

The company has received investments from heavyweights like Callaway and Enlightened Hospitality and recently launched a franchising program to grow domestically and internationally.