Allison Schiff

As a partner at law firm Reed Smith with a focus on ad tech and emerging technology, Nikki Bhargava fields a lot of questions from clients that start with the word “how.”

“Transparency” is a word that gets tossed around a lot in the data-driven advertising industry, usually because it’s lacking.

The biggest privacy-related story of 2024 is actually about something that didn’t happen.

Google may get a lump of coal from the government this year.

There were noteworthy deals throughout the year, including LiveRamp’s acquisition of data clean room startup Habu in January and Experian’s acquisition of DMP and curation vendor Audigent in December.

In late December, right before the holidays, Google announced a policy change that elicited both cheers and jeers.

Everyone buys toilet paper. But most people would rather buy their TP – or whatever the product may be – from brands that share their values.

The Trade Desk announced its plan to buy Sincera, a startup that aggregates and supplies metadata to ad tech companies.

On February 16, Google is lifting its prohibition on device fingerprinting for companies that use its ad products.

Data brokers that operated in California last year need to register with the California Privacy Protection Agency by the end of this month.