Alyssa Meyers is a reporter for The Marketing Brew, where she covers a wide range of topics in the marketing industry. With a focus on trends, campaigns, and strategies, Alyssa brings insights and analysis to her articles, providing valuable information for marketers and industry professionals.
Preston is the artificial intelligence that powers the Intelligent Relations PR platform. Meet Preston
United States (National)
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Alyssa's coverage focuses on sports, content & publishing, and product promotions, with a heavy reliance on data and press releases. She is likely to be most responsive to pitches that provide new consumer insights or industry trends backed by solid data.
Given her coverage of diverse topics such as women's sports, TikTok marketing, hiring creatives, brand investments in sports sponsorship among others; she may welcome sources who can offer unique perspectives based on real-world experience within these specific areas.
As Alyssa doesn't have a specified geographic focus but covers broad industry themes extensively using data-driven insights from various sectors including sports and marketing trends.
This information evolves through artificial intelligence and human feedback. Improve this profile .
By: Alyssa Meyers
The financial services company was a regional sponsor of F1 last year, but recently broadened its partnership globally.
Julie Haddon, who marketed for the NFL and Hollywood studios, made a pledge to herself at watching a 2019 Women’s World Cup match.
They’re almost as effective as in-game ads so far this NFL season, according to measurement company EDO.
Two-thirds of sports content will be consumed on streaming next year, and there will be more sports-centric hubs on the platform.
By: Alyssa Meyers
A report from Wasserman’s The Collective and RBC suggests a new model for valuations of women’s sports franchises based on variables including sponsorships.
The team’s best-performing content highlights player personalities and aims to “amplify the voices of our organization,” Nets VP of Content Charlie Widdoes said
By: Alyssa Meyers
This year, social media marketers for teams and leagues largely emphasized video content, from BTS posts about players to mascots’ fashion choices.
By: Jasmine Sheena, Katie Hicks, Ryan Barwick, Alyssa Meyers, Jennimai Nguyen
In-person connections “can often drive far more impact than any CTV or digital ad spot could,” one CMO told us.
By: Katie Hicks, Ryan Barwick, Jennimai Nguyen, Alyssa Meyers
“There’s a reason ROAS is a four-letter word,” one CMO told us.
A dozen teams and leagues shared their top social media posts of the year.
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