Alyssa Meyers is a Reporter at Marketing Brew. She covers a diverse range of topics including sports, sports business, and marketing, with a particular focus on football, basketball, and the Super Bowl. Her work has been featured in Fortune, The Marketing Brew, CDC Gaming Reports, and Mediastreet.ie.
Preston is the artificial intelligence that powers the Intelligent Relations PR platform. Meet Preston
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Alyssa's coverage focuses on sports, content & publishing, and product promotions, with a heavy reliance on data and press releases. She is likely to be most responsive to pitches that provide new consumer insights or industry trends backed by solid data.
Given her coverage of diverse topics such as women's sports, TikTok marketing, hiring creatives, brand investments in sports sponsorship among others; she may welcome sources who can offer unique perspectives based on real-world experience within these specific areas.
As Alyssa doesn't have a specified geographic focus but covers broad industry themes extensively using data-driven insights from various sectors including sports and marketing trends.
This information evolves through artificial intelligence and human feedback. Improve this profile .
They’re almost as effective as in-game ads so far this NFL season, according to measurement company EDO.
Two-thirds of sports content will be consumed on streaming next year, and there will be more sports-centric hubs on the platform.
By: Alyssa Meyers
A report from Wasserman’s The Collective and RBC suggests a new model for valuations of women’s sports franchises based on variables including sponsorships.
The team’s best-performing content highlights player personalities and aims to “amplify the voices of our organization,” Nets VP of Content Charlie Widdoes said
By: Alyssa Meyers
This year, social media marketers for teams and leagues largely emphasized video content, from BTS posts about players to mascots’ fashion choices.
By: Jasmine Sheena, Katie Hicks, Ryan Barwick, Alyssa Meyers, Jennimai Nguyen
In-person connections “can often drive far more impact than any CTV or digital ad spot could,” one CMO told us.
By: Katie Hicks, Ryan Barwick, Jennimai Nguyen, Alyssa Meyers
“There’s a reason ROAS is a four-letter word,” one CMO told us.
A dozen teams and leagues shared their top social media posts of the year.
By: Katie Hicks, Ryan Barwick, Jasmine Sheena, Jennimai Nguyen, Alyssa Meyers
From pushing their respective categories forward to developing personalized connections, marketers have big ambitions in the New Year.
By: Jasmine Sheena, Jennimai Nguyen, Katie Hicks, Alyssa Meyers
Speed and agility are of the essence, as “you have to constantly evolve your plans and react with urgency,” one marketer said.
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