Antoinette Siu is a Media Agency Reporter at Digiday. She covers a range of topics including marketing, advertising, and the intersection of sports and business, drawing on her extensive background in media and tech reporting. Antoinette has been featured in outlets such as Yahoo News, TheWrap, and Modern Retail.
Preston is the artificial intelligence that powers the Intelligent Relations PR platform. Meet Preston
United States (National)
Not enough data
Based on Antoinette Siu's coverage attributes, she heavily relies on data and press releases for her articles. This suggests that she may be interested in receiving pitches from sources that can provide concrete data or newsworthy updates related to media buying, influencer marketing, AI in advertising, agency acquisitions, and digital out-of-home advertising.
Given the themes covered in her articles such as content & publishing and sales & marketing, it would be beneficial to approach her with pitches focusing on these areas but substantiated with relevant data or compelling industry news.
As most of Antoinette's article titles are briefings or reports based on specific topics within the media industry rather than general news pieces, it's important to tailor your pitch accordingly by offering valuable insights into these specialized subjects.
This information evolves through artificial intelligence and human feedback. Improve this profile .
By: Antoinette Siu
As the industry evolves, there are now more ways to differentiate between the types of content coming from creators and influencers.
By: Antoinette Siu
Coming out of a presidential election blackout period in the U.S., many marketers expect to see increases across influencer marketing ad spending as brands tackle a shorter holiday season that is no less competitive.
By: Antoinette Siu
In recent months, several influencer shops and agencies have built or expanded their content studios as they strive to keep pace with the speed and scale that a robust social media strategy requires.
By: Antoinette Siu
In a social media environment where people are apathetic to news and experience content overload as every brand and creator tries to stand out — how do you as a marketer captivate people?
By: Antoinette Siu
This Media Buying Briefing covers the latest in agency news and media buying for Digiday+ members and is distributed over email every Monday at 10 a.m. ET. More from the series →
By: Antoinette Siu
As a Digiday+ member, you were able to access this article early through the Digiday+ Story Preview email.
By: Antoinette Siu
As Australia sets a social media ban for teens next year, creators and agencies are refining their creator content strategies and targeting practices there as it could impact billions of dollars in creator revenue.
The streaming service will have to step up certain features in order to shift people toward video podcasts on its app.
By: Antoinette Siu
Influencer companies have been muscling into the talent management business recently — and now they're hoping to make use of artificial intelligence
With the possible removal of TikTok in the U.S. as early as January, creators and agencies fall on both sides of the issue: either believing it will happen or confident that the ban won’t go through in the end
(833) 317-6278 
