Antoinette Siu is a Media Agency Reporter at Digiday. She covers a range of topics within the marketing and advertising sectors, with a focus on media, publishing, and sports marketing. Antoinette has been featured in prominent outlets including Yahoo News, TheWrap, and Modern Retail.
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Based on Antoinette Siu's coverage attributes, she heavily relies on data and press releases for her articles. This suggests that she may be interested in receiving pitches from sources that can provide concrete data or newsworthy updates related to media buying, influencer marketing, AI in advertising, agency acquisitions, and digital out-of-home advertising.
Given the themes covered in her articles such as content & publishing and sales & marketing, it would be beneficial to approach her with pitches focusing on these areas but substantiated with relevant data or compelling industry news.
As most of Antoinette's article titles are briefings or reports based on specific topics within the media industry rather than general news pieces, it's important to tailor your pitch accordingly by offering valuable insights into these specialized subjects.
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By: Marty Swant, Antoinette Siu
This article is part of Digiday's coverage of its Digiday Media Buying Summit. More from the series →
This article is part of Digiday's coverage of its Digiday Media Buying Summit. More from the series →
By: Antoinette Siu
There is more room on the big(ger) screen for creators as the lines continue to blur between traditional television and digital video content.
By: Antoinette Siu
What was done manually by agencies to detect creator program risks is now being scaled by AI safety tools. And vetting for misinformation, political misalignment and risky content are among what's being examined.
By: Antoinette Siu
You wouldn't think that old-school marketing tactics on coffee cups and pizza boxes would appeal to social media natives like Gen Zers — yet that's what a new ad marketplace for on-product campaigns is all about.
By: Antoinette Siu
Agencies, creators and brands respond to the election-driven blackout on marketing.
By: Antoinette Siu
As the industry evolves, there are now more ways to differentiate between the types of content coming from creators and influencers.
By: Antoinette Siu
Coming out of a presidential election blackout period in the U.S., many marketers expect to see increases across influencer marketing ad spending as brands tackle a shorter holiday season that is no less competitive.
By: Antoinette Siu
In recent months, several influencer shops and agencies have built or expanded their content studios as they strive to keep pace with the speed and scale that a robust social media strategy requires.
By: Antoinette Siu
In a social media environment where people are apathetic to news and experience content overload as every brand and creator tries to stand out — how do you as a marketer captivate people?
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