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Antoinette Siu
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Antoinette Siu

Media Agency Reporter

AS SEEN ON
Digiday

Preston's Summary

Antoinette Siu is a journalist covering the media agency business for Digiday. As a reporter, she focuses on topics such as influencer marketing, artificial intelligence, social commerce, and the evolving capabilities and expertise that media agencies are developing to serve their clients. Siu is an alumna of the University of California, Berkeley and the Newhouse School at Syracuse University.

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Geo Focus

United States (National)

Coverage Attributes:

Beta
Cites Data: 35 %
Press Release: 33 %
Private Sector Announcements: 8 %
Expert Commentary: 6 %
Event Coverage: 4 %

Themes Covered:

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Most Recent Topics:

  • Advertising Technology (AdTech)
  • Marketing Technology (MarTech)

Pitching Insights

Based on Antoinette Siu's coverage attributes, she heavily relies on data and press releases for her articles. This suggests that she may be interested in receiving pitches from sources that can provide concrete data or newsworthy updates related to media buying, influencer marketing, AI in advertising, agency acquisitions, and digital out-of-home advertising.

Given the themes covered in her articles such as content & publishing and sales & marketing, it would be beneficial to approach her with pitches focusing on these areas but substantiated with relevant data or compelling industry news.

As most of Antoinette's article titles are briefings or reports based on specific topics within the media industry rather than general news pieces, it's important to tailor your pitch accordingly by offering valuable insights into these specialized subjects.

This information evolves through artificial intelligence and human feedback. Improve this profile .

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