By: Audrey Kemp
Every week, The Drum picks the top global campaigns from our Creative Works. You can submit your new work here. John Lewis: The Gifting Hour by Saatchi & Saatchi
Audrey Kemp is a staff reporter at The Drum, based in Los Angeles. She covers a diverse range of topics including influencers, creativity, labor, and sustainability, with a focus on marketing and advertising as well as beauty and fashion. Audrey's work has been featured in The Drum, Treble Media, and Global Advertising News.
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Audrey's coverage predominantly centers on entertainment news and product promotions, with a particular focus on advertising campaigns. She seems to be particularly interested in creative and innovative promotional strategies.
It appears that Audrey heavily relies on press releases for her content, suggesting that she may respond well to pitches from PR professionals representing brands or agencies promoting their latest campaigns or products. Additionally, given the emphasis on expert commentary in her coverage attributes, providing access to industry experts who can offer insightful perspectives related to advertising trends or celebrity endorsements could also be effective when reaching out to her.
The geographic focus of Audrey's reporting is not specified; thus, it would be beneficial for potential sources to provide globally relevant insights into the topics covered within the entertainment and advertising spheres.
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