Audrey Kemp is a staff reporter for The Drum, a publication that covers advertising, marketing, and media news. With a focus on creative campaigns and brand promotions, Audrey's articles highlight the latest trends in the industry and showcase the innovative strategies used by companies to engage consumers. Her work has also been featured in Treble Media, further expanding her expertise in the field.
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Audrey's coverage predominantly centers on entertainment news and product promotions, with a particular focus on advertising campaigns. She seems to be particularly interested in creative and innovative promotional strategies.
It appears that Audrey heavily relies on press releases for her content, suggesting that she may respond well to pitches from PR professionals representing brands or agencies promoting their latest campaigns or products. Additionally, given the emphasis on expert commentary in her coverage attributes, providing access to industry experts who can offer insightful perspectives related to advertising trends or celebrity endorsements could also be effective when reaching out to her.
The geographic focus of Audrey's reporting is not specified; thus, it would be beneficial for potential sources to provide globally relevant insights into the topics covered within the entertainment and advertising spheres.
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By: Audrey Kemp
Touching on topics ranging from the role of AI in the industry to media strategies and the chief marketing officer’s ever-evolving role, ‘CMO Spotlight: Trends, Tactics & Tomorrow’ offers essential insights for marketers looking to navigate the future.
The automaker tells all about its SUV in a series of four spots inspired by movie trailers around the world.
By: Audrey Kemp
The Washington Post and Los Angeles Times broke with tradition by choosing not to endorse a candidate in the 2024 US presidential race, overriding planned support for Kamala Harris. As protest-driven resignations, union blowback and subscriber losses mount, PR and media experts analyze the fallout.
By: Audrey Kemp
With Michael Vito Valentino at the helm, the news brand is embracing its next phase to become a premier destination for Gen Z-oriented content.
By: Audrey Kemp
There’s also Apple’s AI showcase and Campari’s quirky Wes Anderson tribute.
By: Audrey Kemp
A powerful new ad debuted in the swing state of North Carolina just weeks before the presidential election. It recounts a veteran’s harrowing experience and calls to protect reproductive rights in the face of restrictive laws.
The final installment of The Drum’s Finance & Utilities Focus explores how Klarna’s hot pink and playful creative has transformed finance branding, reminding consumers that even mundane money matters can be memorable and fun.
The Drum picks the top global campaigns from our Creative Works every week. You can submit your new work here Want to go deeper? Ask The Drum
The final installment of The Drum's Finance & Utilities Focus explores how Klarna's hot pink and playful creative has transformed finance branding, reminding consumers that even mundane money matters can be memorable and fun.
By: Audrey Kemp
The ‘Proud Beyond Pride’ campaign aims to amplify LGBTQ+ visibility year-round, with billboards featured in cities like Rome, Milan, Lamezia Terme and Catania.
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