By: Brooke Osmundson
Google Ads CTR is rising, but conversions remain flat. New Optmyzr data explains why performance is shifting and what it means for advertisers.
Brooke Osmundson is the Director of Growth Marketing at Smith Micro Software. With over a decade of experience in marketing and advertising, she specializes in marketing technology, search engine marketing, and programmatic advertising, leveraging her expertise to enhance digital strategies and customer experiences. Brooke has been featured in Search Engine Journal and has spoken at numerous industry conferences, showcasing her contributions to the evolving landscape of digital marketing.
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Brooke Osmundson's coverage predominantly focuses on digital advertising, with a specific emphasis on online platforms such as Google and Microsoft Ads. Her articles often include announcements, data citations, and expert commentary related to the industry.
For pitching to Brooke, consider offering insights into the latest trends or developments in digital advertising. Topics such as PPC management strategies, bid strategies for audience ads, programmatic bidding advancements, first-party data utilization techniques would likely align well with her area of interest.
Given her focus on tech and sales & marketing themes within digital advertising and content publishing topics – pitches that provide actionable insights backed by relevant data or those addressing privacy regulations could be particularly appealing.
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