Cale Guthrie Weissman is a journalist who writes for Modern Retail, covering a wide range of topics including retail, e-commerce, and direct-to-consumer brands. His work has also been featured in publications such as Digiday and Glossy. Cale's articles often explore the challenges and successes of various companies in the ever-evolving retail industry.
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Cale Guthrie Weissman focuses on retail, marketing, startups, and e-commerce. His coverage heavily emphasizes expert commentary and industry-specific insights related to product promotions and sales & marketing.
Given his focus on startups and direct-to-consumer (DTC) companies, Cale may be receptive to pitches featuring exclusive interviews with founders or executives of emerging brands who can provide unique insights into their strategies for success in the competitive retail landscape.
He seems interested in exploring innovative business models and successful marketing approaches within the retail sector. Therefore, providing him with access to professionals who have successfully navigated challenges in these areas could lead to greater engagement.
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The espresso martini has been having a moment for the last few years.
By: Cale Guthrie Weissman
On this week's Modern Retail Rundown: Target's less-than-stellar earnings report, REI's fight against serial returners and Starbucks reportedly considers selling its Chinese business.
By: Cale Guthrie Weissman
E-commerce upstarts are proving to be big disruptors this holiday season.
By: Cale Guthrie Weissman
A recent Modern Retail+ survey done in partnership with Attest sheds light on how many consumers are expecting to pay for their gifts.
By: Cale Guthrie Weissman
This week's Modern Retail Podcast dives into the major shopping trends dominating this holiday season, from chaos shopping to self-gifting.
Secondhard e-bike platform Upway launched at the end of 2021 and has expanded beyond its Europe home into the United States in early 2023.
As its svp of marketing Dan Murphy treats Liquid Death like an entertainment company, concocting campaign ideas that will grab headlines.
By: Cale Guthrie Weissman
Chomps, which is best known for its high-protein meat sticks, has been around since 2012 and has been slowly expanding. Its first major retail deal was with Trader Joe's in 2016. The company was small and, at the time, most sold online. But it knew that a major wholesale partnership could take it to the next level.
Puma may be a legacy brand, but it's not scared to test out new technologies. Indeed, if there's a buzzy update, it's likely the company has launched some sort of beta with it.
By: Cale Guthrie Weissman
Spotify Wrapped has become one of the most shareable brand marketing moments in the fourth quarter. And every brand is joining the parade.
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