Cale Guthrie Weissman

Preston's Summary

Cale Guthrie Weissman is a journalist who writes for Modern Retail, covering a wide range of topics including retail, e-commerce, and direct-to-consumer brands. His work has also been featured in publications such as Digiday and Glossy. Cale's articles often explore the challenges and successes of various companies in the ever-evolving retail industry.

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Geo Focus

United States (National)

Coverage Attributes:

Beta
Expert Commentary: 33 %
Press Release: 17 %
Private Sector Announcements: 13 %
Industry Specific: 9 %
Cites Data: 7 %

Themes Covered:

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Most Recent Topics:

  • Retail Analytics
  • Online Marketplaces
  • CPG Distribution & Commercialization
  • Marketing Technology (MarTech)
  • Beauty Industry

Pitching Insights

Cale Guthrie Weissman focuses on retail, marketing, startups, and e-commerce. His coverage heavily emphasizes expert commentary and industry-specific insights related to product promotions and sales & marketing.

Given his focus on startups and direct-to-consumer (DTC) companies, Cale may be receptive to pitches featuring exclusive interviews with founders or executives of emerging brands who can provide unique insights into their strategies for success in the competitive retail landscape.

He seems interested in exploring innovative business models and successful marketing approaches within the retail sector. Therefore, providing him with access to professionals who have successfully navigated challenges in these areas could lead to greater engagement.

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