Gabriela Barkho is a senior reporter at Modern Retail. She covers a range of topics including retail, e-commerce, and consumer brands, with a particular focus on startups and major players like Amazon and Etsy. Gabriela's work has been featured in Modern Retail and Digiday.
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Brooklyn, United States (Local)
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Gabriela Barkho's articles predominantly focus on the retail industry, particularly on DTC brands, retail trends, and marketing strategies within the food and beverage sector. Her coverage heavily relies on press releases and cited data.
If you are reaching out to Gabriela with a pitch, consider offering insights into innovative marketing strategies or emerging trends in the direct-to-consumer (DTC) space within the food and beverage industry. Topics related to startup growth, product promotions, or retail trends could also be of interest based on her coverage attributes.
Since there is no specific geographic focus mentioned for Gabriela's articles, pitches can be tailored to cover global market insights or specific regional developments depending on the relevance to her coverage themes.
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By: Gabriela Barkho
DTC brands are experimenting with subtle and unique ways to convert more shoppers ahead of Black Friday and Cyber Monday.
By: Gabriela Barkho
Early and late-stage retail startups are crowdfunding their way to their next product launch, as they navigate a dry fundraising climate.
By: Gabriela Barkho
This week's Modern Retail Rundown: Trump's proposed tariffs, the latest bankruptcy filings and Shein's new partnership with The Children's Place.
As it unveils its "Modern Soda" section, Walmart is on track to become the top grocery chain for better-for-you products.
By: Gabriela Barkho
New importing tariffs proposed by President-elect Trump threaten to hit small and large businesses with additional operational costs.
By: Gabriela Barkho
Kraft Heinz is the latest legacy CPG conglomerate trying to court younger grocery shoppers through modernized products and marketing tactics.
By: Gabriela Barkho
This week: Red Lobster's new CEO announces a millennial rebrand, Tapestry and Capri's failed merger and Amazon's latest telehealth expansion.
As Poshmark makes changes to its platform to increase listings, the company is leaning heavily into its Reposh feature that launched in 2020.
By: Gabriela Barkho
Last week, Robert F. Kennedy Jr. was tapped by President-elect Donald Trump to head up the Department of Health and Human Services, and Kennedy has already promised to “fix” America's broken food system.
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