Gabriela Barkho is a senior reporter at Modern Retail. She covers a range of topics including retail, e-commerce, and consumer brands, with a particular focus on startups and major players like Amazon and Etsy. Gabriela's work has been featured in Modern Retail and Digiday.
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Brooklyn, United States (Local)
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Gabriela Barkho's articles predominantly focus on the retail industry, particularly on DTC brands, retail trends, and marketing strategies within the food and beverage sector. Her coverage heavily relies on press releases and cited data.
If you are reaching out to Gabriela with a pitch, consider offering insights into innovative marketing strategies or emerging trends in the direct-to-consumer (DTC) space within the food and beverage industry. Topics related to startup growth, product promotions, or retail trends could also be of interest based on her coverage attributes.
Since there is no specific geographic focus mentioned for Gabriela's articles, pitches can be tailored to cover global market insights or specific regional developments depending on the relevance to her coverage themes.
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By: Gabriela Barkho
This week's Modern Retail Rundown: The state of Black Friday mall traffic, Spindrift’s proposed acquisition and Foot Locker's lowered guidance.
By: Gabriela Barkho
Inventory forecasting and management is one of the major challenges brands face, and mistakes can cost thousands of dollars. Some B-to-B startups are trying to make the process easier.
Cowboy boot startup Tecovas is opening stores across the country in its quest to become a national brand. Kim Heidt, its chief retail officer, is overseeing these efforts.
It's Tony Coccerino's job to make sure that all of Nuuly's 300,000 subscribers get the right clothes, on time.
By: Gabriela Barkho
The founders of Montreal-based chocolate brand Mid-Day Squares describe their approach to social media content as a reality show documenting what it's like building a startup.
By: Gabriela Barkho
On the Modern Retail Rundown, the FTC files a lawsuit against Southern Glazer's Wine and Spirits over anti-competitive pricing, Walgreens could be taken private by a PE firm and Amazon's latest crusade against paid reviews.
As DTC businesses become more challenging and expensive to run, some brands are growing B-to-B channels to boost sales during busy periods.
By: Gabriela Barkho
January is a time for many people to hunker down and bake more at home. As such, it's a busy advertising period for Wildgrain.
By: Gabriela Barkho
On the Modern Retail Rundown: November's U.S. retail sales, Big Lots' store closures and Vuori raises more money.
By: Gabriela Barkho
As SharkNinja grows its portfolio of products, the now-public company wants to create a global reach through celeb endorsements and cultural collabs.
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