Gillian Follett is a general assignment reporter for Ad Age, covering social media and influencer marketing trends. Her reporting focuses on how brands are leveraging creator collaborations, unconventional activations, and multicultural storytelling to connect with diverse audiences. Follett's work has also appeared in Crain's Chicago Business.
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Gillian’s coverage primarily focuses on content and publishing, along with sales & marketing, particularly influencer and brand marketing. Her articles often include press releases and cite data. She seems to be interested in trends shaping the world of social media and content creation for brands.
Given this focus, she would likely be receptive to pitches from experts who can provide insights into emerging trends in influencer marketing, brand activations, or innovative approaches to engaging audiences through various platforms such as TikTok.
She appears to take a broad view of these topics without specific geographic limitations mentioned. Therefore, relevant industry insights and case studies that have international impact could be valuable for her coverage.
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Stanley's Chief Brand Officer Graham Nearn spoke with Ad Age about the brand's growing focus on new marketing mediums and product development
By: Gillian Follett
The Kraft Heinz water-enhancer brand teamed up with Rethink to transform Stanley Quenchers and other bottles into ad space Editor's Pick
By: Gillian Follett
The member-only warehouse chain launched its collection with Remi Bader last week as a growing number of Gen Zers become Sam's Club members
By: Gillian Follett
Multiple brands are prioritizing pop-up events and turning them into pop culture moments on social media and real life
The founder is one of Ad Age's 2024 40 Under 40 honorees The “Brat Summer” phenomenon—a pop culture movement spawned by Charli XCX's
Essence Ventures' VP of brand activations is one of Ad Age's 2024 40 Under 40 honorees
By: Gillian Follett
The co-founder, president and publisher is one of Ad Age's 2024 40 Under 40 honorees
Marketing push from e.l.f. and creative agency Madwell puts a spin on TikTok's ‘dupe culture'
By: Gillian Follett
Brands sponsor Alix Earle's viral Halloween party, Dunkin' takes inspiration from Nutter Butter's surreal TikTok strategy—and more
By: Gillian Follett
Nearly 24 creators pitched potential brand partners this week during the Los Angeles conference
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