James Hercher

Amazon Ads is not only officially on the map; it is actively recreating the map of media, entertainment and advertising.

In the past couple of years, digital advertisers and ad platforms have increasingly returned to marketing mix modeling (MMM). In this generations-old approach, media channels (like TV, radio and print – now joined by the likes of Google, Meta and Amazon) are attributed for their sales contributions over the course of a months-long campaign.

Seven years ago, as publishers were using header bidding to level the online auction with Google, Prebid was a bit of open-source header bidding code developed by AppNexus. Fast forward to today, and that code is now Prebid.org, a standalone industry standards body producing widely adopted open-source tech that’s widely adopted. The story of how […]

Alphabet, which reported its third quarter earnings on Tuesday, generated more than $88 billion in Q3 total revenue, up 15% from a year ago. Meanwhile, YouTube’s combined advertising and subscription businesses surpassed $50 billion over the past year. This is the first time YouTube has ever hit that milestone. Impressive numbers. But investors seemed to […]

James Hercher here with the AdExchanger Commerce Media Newsletter. Thanks for reading!

This time, we’re checking in on some of the world’s largest advertisers after several US CPGs and food and beverage companies reported quarterly earnings in the past couple of weeks.

LiveRamp reported an unexpected boost to Q3 revenue, from $160 million last year to $185 million in 2024, during its quarterly call with investors on Wednesday.

The Trade Desk grew by 27% year over year in Q3, with revenue now totaling $628 million, and net profits up from $39 million to $94 million in the same period.

The ad industry is all-in on generative AI, a buzzword that makes data clean rooms or blockchain look quaint.

Integral Ad Science shares dropped more than 10% on Wednesday, after the company reported lackluster revenue growth and softened its guidance for the Q4 season during its quarterly earnings Tuesday afternoon.