James Hercher

Whatever you call the potential merger of Omnicom and Interpublic, the continued conglomeration of agency holding companies is a major trend in the ad world. And it’s particularly important for commerce and retail media.

When Jordan Saxemard, former president of Dyson’s EMEA business, took over as CMO of audio tech maker Sonos in May, his first task was to revive the brand’s cultural impact.

Olivia Kory has experience up and down the online advertising supply chain, including at Sonos, Netflix, Quibi, TubeMogul and the Publicis agency Starcom MediaVest.

The tagline needs work. But the demand for IAB-based retail media standards is still growing.

Third-party cookies may have been given a reprieve by Chrome, perhaps even an indefinite lifeline. But, still, user-level data is running dry, to the point that last-click and multitouch attribution have lost their edge entirely.

The world needs another third-party data marketplace – no, seriously.

On everyone’s mind this year is generative AI (of course). But the focus for the ad industry isn’t just about the large language models creating quick videos that general consumers of products like ChatGPT or Google’s Sora are familiar with. The killer application for generative AI tech in TV advertising right now is very simple: […]

Not, like, growth wise. But ad tech and marketing software is shifting to cloud-based infrastructure, which has heightened privacy standards, thus enabling companies once again to use data to target and attribute ads.

Eight or so years ago, when Brent Jarvis joined US Wellness Meats, a beef company that operates the Grassland Beef direct-to-consumer business, the brand made a commitment to expand its reach by advertising in new channels.

Multiple different criminal rings around the world are orchestrating surgical phishing scams that target ad industry media buyers.