James Hercher

This week, we’re catching up with Shopify, which, in the past couple of years, quietly became one of the most important players in online advertising, despite rarely being thought of in the category.

During its earnings call Thursday morning, the company split out its retail media business for the first time.

Digital-native brands are racing to break free of their social media roots to reach a broader base of US customers.

Google Search, the web’s largest traffic and revenue generator for two decades, is in the midst of sweeping overhauls that have already altered how users are funneled around the internet.

Mark Heitke has borne witness to great change in the retail media landscape over the past decade. He joined Best Buy in 2013 to help develop what was then called the Best Buy Media Network and today is Best Buy Ads. But being the ad tech expert inside a retailer means a certain amount of […]

The Trade Desk delivered another smash earnings report. What’s new?

Call it another colossal error in the long history of ad tech spoofing.

Expedia Group, the online travel agency giant, is here for the retail media revolution.

Sales are way up and ROAS is through the roof across search, social and ecommerce.

Except this time, spots for Scott’s will be brought to you by The Home Depot’s retail media network, which recently rebranded as Orange Apron Media. (Previously, it was Home Depot+.)