James Hercher is a Senior Editor at AdExchanger. He covers the intersection of commerce, media, and advertising technology, focusing on themes such as marketing and advertising, retail, and e-commerce. James has been featured in Chief Marketer, NewsBreak, and AdExchanger, where he often explores topics related to major players like Google, Walmart, and Amazon, as well as the impact of AI in the industry.
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James Hercher's coverage predominantly focuses on programmatic advertising, data analytics, and ad tech within the context of big tech and content & publishing. He heavily relies on press releases and data citations for his articles.
Given James's focus on these topics, he is likely to be interested in receiving pitches from experts who can provide insights into trends or developments in programmatic advertising, data analytics, ad tech innovation, and e-commerce. Additionally, sources with access to relevant industry data would be valuable for providing factual support for the narratives being covered.
As James does not have a specific geographic focus mentioned but covers global technology trends within big tech and content & publishing sectors. Therefore, international perspectives or case studies could also capture his attention.
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By: James Hercher
Seven years ago, as publishers were using header bidding to level the online auction with Google, Prebid was a bit of open-source header bidding code developed by AppNexus. Fast forward to today, and that code is now Prebid.org, a standalone industry standards body producing widely adopted open-source tech that’s widely adopted. The story of how […]
By: James Hercher
Alphabet, which reported its third quarter earnings on Tuesday, generated more than $88 billion in Q3 total revenue, up 15% from a year ago. Meanwhile, YouTube’s combined advertising and subscription businesses surpassed $50 billion over the past year. This is the first time YouTube has ever hit that milestone. Impressive numbers. But investors seemed to […]
James Hercher here with the AdExchanger Commerce Media Newsletter. Thanks for reading!
This time, we’re checking in on some of the world’s largest advertisers after several US CPGs and food and beverage companies reported quarterly earnings in the past couple of weeks.
By: James Hercher
LiveRamp reported an unexpected boost to Q3 revenue, from $160 million last year to $185 million in 2024, during its quarterly call with investors on Wednesday.
The Trade Desk grew by 27% year over year in Q3, with revenue now totaling $628 million, and net profits up from $39 million to $94 million in the same period.
The ad industry is all-in on generative AI, a buzzword that makes data clean rooms or blockchain look quaint.
By: James Hercher
Integral Ad Science shares dropped more than 10% on Wednesday, after the company reported lackluster revenue growth and softened its guidance for the Q4 season during its quarterly earnings Tuesday afternoon.
By: James Hercher
There is a new breed of financial investor – or dis-investor, perhaps – that targets publicly traded companies with allegedly incriminating reports, while taking short seller positions on the company.
By: James Hercher
Last week, I was eager to do a call with Dustin Hinz, CMO of Firestone Walker Brewing, a Los Angeles-based beer maker that just launched its first non-alcoholic beer line. I was curious about the beer-brand perspective on non-alcoholic drinks.
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