Jasmine Sheena

The feature lets viewers share clips from Netflix content on social media platforms.

Shifts at Pizza Hut, Puma, and more.

Ogilvy, IPG, and WPP’s Burson debuted new offerings this year, including some centered on influencer marketing.

Netflix is going out with a bang thanks to a livestreamed Beyoncé performance on Christmas Day.

Analysts predict more bundling and consolidation, but they’re skeptical about some other industry trends.

In-person connections “can often drive far more impact than any CTV or digital ad spot could,” one CMO told us.

From pushing their respective categories forward to developing personalized connections, marketers have big ambitions in the New Year.

Speed and agility are of the essence, as “you have to constantly evolve your plans and react with urgency,” one marketer said.

The features are designed to create a “welcoming environment for Gen Z,” NBCU’s president of advertising and partnerships said at CES.

While watching on Tubi does not generally require an account, viewers will need to register in order to watch.