Jasmine Sheena is a Business Reporter for The Marketing Brew. With a focus on the business side of marketing and advertising, Jasmine covers topics such as brand strategies, influencer marketing, industry trends, and executive moves. She brings a keen eye for detail and a passion for uncovering the latest developments in the marketing world.
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By: Jasmine Sheena
“Increasingly, our job is about responding really fast to what’s happening,” Hachette CEO David Shelley said.
Shifts at Mars, DSW, and more.
By: Jasmine Sheena
The diaper brand is betting that data-driven targeting, splashy social posts, and retail partnerships will help it chip away at legacy brands’ hold on the market.
By: Jasmine Sheena
Hulu’s already had recent hits with originals like “The Handmaid’s Tale” and “Tell Me Lies.”
By: Jasmine Sheena
The feature lets viewers share clips from Netflix content on social media platforms.
Shifts at Pizza Hut, Puma, and more.
Ogilvy, IPG, and WPP’s Burson debuted new offerings this year, including some centered on influencer marketing.
Netflix is going out with a bang thanks to a livestreamed Beyoncé performance on Christmas Day.
Analysts predict more bundling and consolidation, but they’re skeptical about some other industry trends.
By: Jasmine Sheena, Katie Hicks, Ryan Barwick, Alyssa Meyers, Jennimai Nguyen
In-person connections “can often drive far more impact than any CTV or digital ad spot could,” one CMO told us.
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