Jon Springer is a Senior Reporter for Ad Age, with his work also appearing in Crain's Chicago Business and Crain's Detroit Business. With a focus on marketing and advertising, Jon covers a wide range of topics including brand campaigns, logo changes, sports marketing, and industry trends.
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Jon Springer's articles primarily focus on sports marketing, advertising agencies and beverage marketing. His coverage attributes indicate a strong emphasis on press releases and private sector announcements.
Based on this information, when reaching out to Jon, consider providing exclusive details about new campaigns or partnerships within the sports, advertising, and beverage industries. Additionally, offering insights into trends or analysis of successful marketing strategies could be particularly valuable for his coverage.
Given that there is no specified geographic focus for Jon's work, pitches should align with international developments in the areas of sports marketing and brand promotions.
This information evolves through artificial intelligence and human feedback. Improve this profile .
From the Taylor Swift effect to NIL deals, sports events drew a crowd at the industry event
Beverage entrepreneur Ben Goodwin created Olipop's better-for-you formula, and is now telling the fast-growing brand's story.
The portfolio director, brands in culture and multicultural experiences is one of Ad Age's 2024 40 Under 40 honorees
By: Jon Springer
New Minnesota Timberwolves campaign from Zambezi recasts popular phrase with ad starring Anthony Edwards.
Industry design pros largely approve of Dew's return to nature, with some reservations
Coors Light will run a Super Bowl ad in 2025 , marking the third straight appearance for the beer brand that had been shut out of the Big Game for more than 30 years by rival Anheuser-Busch InBev.
Campaign from Rethink and Droga5 celebrates Russell Wilson's on-field audible
By: Jon Springer
Sports team marketers are no longer just selling tickets and hyping the score
Jason Miller, head of partnerships for Excel, on forging ties between brands, teams and fans
As competition for attention intensifies and advertising dollars surge, chief marketing officers for sports teams are adapting strategies to focus
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