Josh Stephenson is a Features Editor for Marketing Week, with his work also appearing in Metro.co.uk. With a focus on marketing and advertising, Josh covers a wide range of topics including brand strategies, consumer behavior, digital marketing, and industry trends. His articles provide insights and analysis for professionals in the marketing field.
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United Kingdom (National)
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Josh’s coverage is primarily focused on sales & marketing, with a strong emphasis on product promotions and branding. He often includes expert commentary, cites data, and covers press releases. This indicates that he values industry insights supported by data.
If you are reaching out to Josh Stephenson, consider offering access to experts who can provide in-depth analysis of marketing strategies or industry trends backed by relevant data. Additionally, pitches involving innovative brand promotion techniques or interviews with prominent CMOs could be well-received based on his coverage focus.
As Josh's geographic focus isn't specified but is known to be the United Kingdom for some articles, it may also be beneficial to tailor pitches specifically related to UK-based companies or campaigns when applicable.
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By: Josh Stephenson
New YouGov data reveals improving consumer financial situations, coupled with a ‘save-first' mentality.
By: Josh Stephenson
By: Josh Stephenson
Insights professionals are looking for marketers to be “advocates” for the profession which, in turn, will help them create stronger, better researched campaigns.
By: Josh Stephenson
The development of PepsiCo's digital insights tool – ADA – has freed up the insights team to work on answering the questions that really matter.
By: Josh Stephenson
Marketers are tapping into humour in greater numbers than at any other time this century, with research showing getting it right can reap impressive rewards.
By: Josh Stephenson
Boots' Pete Markey and Katy Dixon on why bringing insights onto the marketing leadership board has proven effective and why every insight needs a ‘So what?'
AI has dominated a huge number of conversations in 2024, with many starting to test the water. But next year the use of AI will move beyond the experimental phase.
Marketing Week's weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation to public perceptions.
By: Josh Stephenson
Jane Stiller and Neil Mortensen have helped turn the relationship between marketing and insights into one that is driving success and legitimising both functions in the boardroom.
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