Kashmeera Sambamurthy is a journalist who writes for Storyboard18, with her work also appearing on moneycontrol.com. She covers a wide range of topics in the business and advertising industry, including collaborations, appointments, market trends, and government regulations. Kashmeera provides insightful analysis and updates on the latest developments in the field.
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India (National)
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Kashmeera Sambamurthy primarily covers press releases, private sector announcements, and cites data related to sales & marketing, content & publishing, and product promotions. Her coverage includes business-related topics such as advertising, marketing, technology, and sports.
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Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.
By: Kashmeera Sambamurthy
Omnicom Media Group to end 2024 with projected billings of $25.9bn
By: Kashmeera Sambamurthy
Hyundai Motor India reappoints Unsoo Kim as MD for three years
By: Kashmeera Sambamurthy
Arpan Biswas, CMO, Ajio, not just touches upon finding purpose in daily work, but also speaks about the marketing content he consumes, his advice to GenNext marketers, best advice he has got in life and a lot more.
This is a book for those who want to understand the business principles behind the 'cultural and process orientation' that is needed to deliver exceptional customer service. “There is no specific sequence in which the book has to be read. Every chapter is like a story about our commitment to people as employees, people as customers and people as business owners," sums up Nagesh in an interview with Reeta Ramamurthy Gupta.
By: Shibani Gharat
Saugata Gupta MD and CEO of Marico, says that Marico is looking for acquisition in spaces where they believe there's huge opportunity. "It has to be differentiated. For us, the quality of founders make a huge difference. Because we invest also in the founders, their ability to grow the organisation and grow it in an organic and sustainable way. Again, we also want them to leave a legacy rather than just making quick money."
Independent legal counsel Gowree Gokhale evaluates the government's advisory regarding the depiction of drug consumption in content on OTT platforms.
By: Kashmeera Sambamurthy
Storyboard18 spoke to Anuja Chauhan Alva, the copywriter who came up with the iconic tagline, about that carpe dieming slam dunk of a campaign.
In this Sunday's InspiRAYtion, adman Rayomand J Patell shared his opinions on the new aspects one can expect to unfold or shape in the coming year.
Executive moves in the world of brands and agencies.
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