Katie Deighton is a Reporter at The Wall Street Journal. She covers a range of topics including advertising, marketing, and design, while also exploring themes in business and economics. Katie's work has been featured in notable publications such as Financial News, MarketWatch, and Yahoo Finance.
Preston is the artificial intelligence that powers the Intelligent Relations PR platform. Meet Preston
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Katie's coverage primarily revolves around business, sales & marketing, sports, and product promotions. She frequently covers articles related to marketing strategies of companies, executive appointments within major corporations, and retail trends.
Given her focus on private sector announcements and press releases in the US market, she would likely be most responsive to pitches that offer exclusive insights into corporate strategy shifts or innovative marketing campaigns from reputable industry experts or company representatives.
Additionally, with a significant emphasis on sports-related content such as how Bud Light won UFC back and Travis Kelce’s advertising success story, she may also show interest in stories that intersect between sports and business/marketing initiatives.
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By: Katie Deighton, Megan Graham
Novo Nordisk last month introduced the ‘Power of Wegovy' national campaign amid ramp-up of drug production.
Some hosts and industry executives worry ad creep will hurt the medium for both listeners and marketers.
Ending a trade provision might undermine U.S. ad spending by China-founded retailers like Temu, but some say a pullback is unlikely while the battle for market share continues.
By: Katie Deighton
Peloton’s chief marketing officer has a strategy to get the beleaguered fitness company back on track: Don’t talk only about the bike.
Ending a trade provision might undermine U.S. ad spending by China-founded retailers like Temu, but some say a pullback is unlikely while the battle for market share continues.
By: Katie Deighton
Almost all alcohol brands grapple with seasonality, or the idea that some drinks are best suited for warming up in cold weather and others for cooling off in the sunshine.
By: Katie Deighton
Lesser-known brands try to grab shoppers’ attention with unexpected trappings.
Some people poke fun at AI commercials, but experts say consumers don’t care how they are made—and advertisers want to show they are capable of using the cost-saving technology.
By: Megan Graham, Katie Deighton
Some people poke fun at AI commercials, but experts say consumers don't care how they are made—and advertisers want to show they are capable of using the cost-saving technology.
By: Katie Deighton
A marketing alchemist tries to transmute one more brand with his Midas touch: “More than ever before, female youth culture drives culture.”
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