Katie Deighton

The average customer experience rating of U.S. companies hits a new low amid inflation and fallible customer-service chatbots.

Ad campaigns for online dating companies have become flashpoints for frustrated online daters.

WALL STREET JOURNAL - As dating apps seek to attract new users, their marketing efforts are increasingly backfiring.

Novo Nordisk last month introduced the ‘Power of Wegovy' national campaign amid ramp-up of drug production.

Some hosts and industry executives worry ad creep will hurt the medium for both listeners and marketers.

Ending a trade provision might undermine U.S. ad spending by China-founded retailers like Temu, but some say a pullback is unlikely while the battle for market share continues.

Peloton’s chief marketing officer has a strategy to get the beleaguered fitness company back on track: Don’t talk only about the bike.

Ending a trade provision might undermine U.S. ad spending by China-founded retailers like Temu, but some say a pullback is unlikely while the battle for market share continues.

Almost all alcohol brands grapple with seasonality, or the idea that some drinks are best suited for warming up in cold weather and others for cooling off in the sunshine.

Lesser-known brands try to grab shoppers’ attention with unexpected trappings.