Patrick Coffee is a correspondent for The Wall Street Journal and Yahoo Finance, specializing in the marketing beat. His articles cover a wide range of topics including advertising campaigns, brand promotions, consumer behavior, and the impact of technology on the industry. Patrick's work has also been featured in Business Insider and PR.com.
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United States (National)
Patrick Coffee's coverage primarily focuses on advertising, consumer behavior, and the business aspects of marketing. He is likely to be responsive to pitches that provide data-driven insights into emerging trends in advertising and consumer behavior.
Given his extensive use of press releases and citation of data, Patrick may welcome contributions from industry experts who can offer unique perspectives or proprietary data related to topics such as advertising strategies, the impact of technology (e.g., deepfake) on marketing practices, or shifts in consumer preferences.
As he does not have a specific geographic focus indicated, it's advisable for contributors approaching him with relevant expertise or insights to ensure their pitches are internationally relevant or have broad implications within the field of advertising and consumer behavior.
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By: Patrick Coffee
A number of large retailers face legal challenges for allegedly deceiving consumers by tagging products as being on “sale,” even though their prices weren’t always discounted. This common marketing tactic is making a comeback as struggling retailers try to appeal to price-conscious consumers.
By: Patrick Coffee, Megan Graham
Major brands including Apple and Samsung have had critical notes attached to ads. Political advertisers have raised concerns about the tool heading into campaign season.
By: Patrick Coffee
People expect companies to take action on pay equity, healthcare and climate change, according to an annual Gallup survey on business in society, but have decreased interest in sociopolitical stands.
By: Patrick Coffee
Musk’s volatile leadership of the social-media platform has pushed down its prices—which might give it an edge.
Two of crypto’s biggest brands are working to reintroduce consumers and lawmakers alike to the optimism that powered early investment in the sector, even as the high-stakes trial of FTX founder Sam Bankman-Fried continues to dominate conversation around digital currencies.
By: Patrick Coffee
The dangers to both movie stars and ordinary people are growing as AI-fueled deepfake technology becomes more readily available, experts say.
By: Patrick Coffee
The e-commerce giant must provide more high-quality content and court advertisers that don’t sell products on its platform, experts say.
By: Patrick Coffee
Microsoft and PepsiCo’s Starry are posting TikTok videos featuring Universal Music Group stars, but brands without licensing deals in place don’t have that option.
By: Patrick Coffee
Meta and Amazon veteran joins the EV startup, which will soon take reservations for its key R2 lineup.
Walmart’s deal to acquire Vizio for $2.3 billion has unnerved some of the connected-television maker’s key customers: marketers and the ad-buying agencies that manage their campaigns.
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