Patrick Coffee

Babylist, a company that helps expectant parents build gift registries, hired Jill Cress as its first chief marketing officer.

As the AI-generated imagery and video colloquially called slop spreads across social media and video feeds, marketers are going out of their way to tell consumers they’re not to blame.

The measurement firm has undercounted traditional TV viewership at the expense of its largest clients, according to some network execs.

Many creators with millions of views and followers still see no love from major advertisers.

A focus on top-selling brands and beer alternatives helped the mega-brewer claim volume-based growth, according to its marketing chief.

The video giant will focus its upfront presentation to advertisers on creator ads and new AI-powered bundles for large advertisers.

New ad formats will run in AI Mode and standard search but not in Gemini (yet).

Pride organizations are adjusting to operating without some longtime sponsors after again struggling to secure big brands’ support for their annual events celebrating LGBTQ rights.

Taco Bell, DoorDash and Cricket Wireless have used the marketing tactic, but in some cases it has raised questions about the authenticity of viral moments.

Patrick Coffee AI-generated product demonstrations, makeup applications and dress twirls are spreading on TikTok Shop, raising tensions among creators, brands and the platform itself.