Patrick Coffee is a reporter at The Wall Street Journal. He covers themes related to arts and entertainment, with a focus on advertisements, advertising technology, and marketing technology. His work has been featured in Business Insider, PR.com, Yahoo Finance, and Yahoo News.
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United States (National)
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Patrick Coffee's coverage primarily focuses on advertising, consumer behavior, and the business aspects of marketing. He is likely to be responsive to pitches that provide data-driven insights into emerging trends in advertising and consumer behavior.
Given his extensive use of press releases and citation of data, Patrick may welcome contributions from industry experts who can offer unique perspectives or proprietary data related to topics such as advertising strategies, the impact of technology (e.g., deepfake) on marketing practices, or shifts in consumer preferences.
As he does not have a specific geographic focus indicated, it's advisable for contributors approaching him with relevant expertise or insights to ensure their pitches are internationally relevant or have broad implications within the field of advertising and consumer behavior.
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By: Patrick Coffee
For a moment, it seemed like streaming had finally overtaken television. But February’s numbers on viewing time — using a new demographic data source — say not so fast.
By: Patrick Coffee
Marketers move to get ahead of growing consumer skepticism by labeling content that doesn’t use AI.
By: Patrick Coffee
Babylist, a company that helps expectant parents build gift registries, hired Jill Cress as its first chief marketing officer.
As the AI-generated imagery and video colloquially called slop spreads across social media and video feeds, marketers are going out of their way to tell consumers they’re not to blame.
By: Patrick Coffee
The measurement firm has undercounted traditional TV viewership at the expense of its largest clients, according to some network execs.
Many creators with millions of views and followers still see no love from major advertisers.
A focus on top-selling brands and beer alternatives helped the mega-brewer claim volume-based growth, according to its marketing chief.
By: Patrick Coffee
The video giant will focus its upfront presentation to advertisers on creator ads and new AI-powered bundles for large advertisers.
By: Patrick Coffee
New ad formats will run in AI Mode and standard search but not in Gemini (yet).
By: Patrick Coffee
Pride organizations are adjusting to operating without some longtime sponsors after again struggling to secure big brands’ support for their annual events celebrating LGBTQ rights.
